Metro Detroit: Newsmakers Dec. 31, 2008

|

 

advertisement

AllAccess.com:

PPM Now Currency In 4 More Major Markets: ARBITRON has announced the official commercial rollout of PPM radio ratings in DALLAS-FT. WORTH, ATLANTA, WASHINGTON DC and DETROIT. Out now are radio audience estimates for the DECEMBER 2008 PPM survey month that runs from NOVEMBER 21th-DECEMBER 17th. In addition, audience estimates from the OCTOBER and NOVEMBER PPM survey months, which ARBITRON had previously released as "pre-currency," are now good to go as "currency" data. The Summer 2008 diary-based radio audience report (JUNE 26th-SEPTEMBER 17th) is no longer deemed "currency" for buy/sell transactions. That raises PPM coverage to in 14 local markets: NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, DALLAS-FT. WORTH, HOUSTON, ATLANTA, PHILADELPHIA, WASHINGTON DC, DETROIT, NASSAU-SUFFOLK, MIDDLESEX-SOMERSET-UNION, RIVERSIDE-SAN BERNARDINO and SAN JOSE. These markets account for 51.7% of the estimated radio station revenue in the top-50 radio markets. (Wed, 12/31)

 

Loading

 


 

 


 

Home Page | Contact | Station Listings | History | Links

Search | About | Shop | Sitemap | Weather

 

 

Twitter Facebook E-mail Feed

 

About this Entry

This page contains a single entry by Mike Austerman published on December 31, 2008 2:42 PM.

Sales / Transactions / FCC Actions: Dec. 31, 2008 was the previous entry in this blog.

Michiguide.com 2008 News Archive is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

 

 

 

Archives