Metro Detroit: Newsmakers Dec. 3, 2008




Detroit News:

The November sweeps book has closed, and WJBK-TV (Channel 2) has once again emerged as the morning champion. The local Fox affiliate boasts the highest ratings in the a.m. seven days a week. The domination began at 6 a.m. weekdays when "Fox 2 News Morning" pulled in a 3.3 rating among adults 18-49 compared to local newscasts on WXYZ-TV (Channel 7) with a 1.6 rating and WDIV-TV (Channel 4), which garnered a 1.4 rating. Among women 25-54, WJBK drew a 4.2 rating, WXYZ had a 3.0 rating and WDIV landed a 2.7 rating. Each local rating point represents roughly 19,000 homes in the Metro Detroit area. What is even more impressive is that WJBK received higher ratings than "Today" on NBC and "Good Morning America" on ABC from 7-9 a.m. weekdays. Among adults 18-49, WJBK had a 3.1 rating compared to the local ABC affiliate WXYZ's 1.3 rating and the local NBC affiliate WDIV's 1.2 rating. With women 25-54, WJBK had a 4.3 rating, WXYZ drew a 2.6 rating and WDIV pulled a 2.0 rating. The same numbers carried over to the weekend... Fox 2's morning show beats 'em all (Wed, 12/3)







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This page contains a single entry by Mike Austerman published on December 3, 2008 9:07 AM.

Mid-Michigan: Newsmakers Dec. 2, 2008 was the previous entry in this blog.

Metro Detroit: Newsmakers Dec. 4, 2008 is the next entry in this blog.

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