Television: April 2008 Archives

FSN’s "April in the D" celebrates Detroit sports passion

In April, regional sports network FSN Detroit celebrates the Sports component of “The D” with an
unmatched month of coverage, upwards of 40 games among the Tigers, Pistons and Red Wings –
offered up by FSN’s various programming platforms (FSN Detroit, FSN Plus and FSN HD). Here’s
a sample of what FSN Detroit’s April in the D delivers:

• 24 Tigers games (13 in HD) including key divisional matchups against the Indians, White Sox and Twins along with contests against perennial favorites Yankees, Angels and the defending World Champion Red Sox.

• After the Red Wings wrap up another stellar regular season, April in the D delivers the start of the Stanley Cup Playoffs with FSN carrying the majority of games during the first two rounds of the team’s quest for the Cup.

• Speaking of championship aspirations, April also brings the start of the NBA Playoffs. The Pistons play five times on FSN to wrap up the regular season, then on to postseason play as they look to bring another championship parade to The D.

Besides the award-winning game action, April in the D on FSN keeps fans informed about all the teams with exclusive pre- and post-game shows on Tigers Live, Red Wings Live and Pistons Live, providing local sports access, before and after the games.

• Further encouraging regional tourism and growth of The D brand, April in the D programming will include interviews with several influential and notable Detroiters representing the brand’s five core marketing areas: Cars, Culture, Gaming, Music and Sports.

• FSN Detroit is also executing a full scale marketing campaign that will be seen on the network via on-air promos, in-game drop-ins and special mentions during all of the pre- and post-game shows. April in the D promos also will air on several other networks delivered into homes by cable and satellite providers. And, a dedicated web page – – supplies fans with a sweepstakes, program schedule and promotional video. Off-channel marketing efforts will include radio spots, internet presence, outdoor billboards and in-stadium/arena signage.

• On board as presenting sponsors of April in the D are Saturn and Metro PCS.

“FSN Detroit is proud to present April in the D, delivering the Tigers, Red Wings and Pistons nearly every day, while showcasing the city and its great sports fans,” said Greg Hammaren, Senior Vice President/General Manager, FSN Detroit. “If you’re a sports fan, there’s nothing like the hope and promise of a new baseball season and the daily drama of the playoffs. Combined with the welcome arrival of spring weather, it’s a great time to celebrate and embrace everything connected with the sheer joy of April in the D.”

“There's no better way to jump-start spring in Detroit – the Best Sports City in America – than during FSN Detroit's April in the D celebration,'” says Larry Alexander, President & CEO, Detroit Metro Convention & Visitors Bureau. “Sports are an integral part of Detroit’s identity, and we invite sports fans to catch a game in The D and check out our region's hot culture, revitalized riverfront, new restaurants, hotels, attractions and entertainment. April in the D is a great reason to come together, cheer for our teams and support our hometown.”


FSN Detroit is set to televise five of the seven possible games in NHL Western Conference Quarterfinal series between the Detroit Red Wings and Nashville Predators:

Game 1 – Thu. April 10 at Detroit, 7:00 PM, FSN Detroit & FSN HD
Game 2 – Sat. April 12 at Detroit, 2:00 PM, NBC
Game 3 – Mon. April 14 at Nashville, Time TBD, FSN Detroit
Game 4 – Wed. April 16 at Nashville, Time TBD, FSN Detroit
Game 5* – Fri. April 18 at Detroit, 7:30 PM, FSN Detroit
Game 6* – Sun. April 20 at Nashville, 3:00 PM, NBC
Game 7* – Tue. April 22 at Detroit, Time TBD, FSN Detroit
* if necessary
(HD availability to be determined for Games 3, 4, 5 & 7)

• FSN telecasts begin 30 minutes prior to game time with Red Wings Live pregame and Red Wings Live postgame follows all FSN telecasts.

Versus telecasts in this series are subject to blackout in the FSN Detroit coverage area.

The following Detroit Tigers games will move to FSN Plus in order to accommodate Red Wings playoff games:

Thu. April 10 – Tigers at Boston, 7:00 PM
Mon. April 14 – Tigers vs. Minnesota, 7:00 PM
Wed. April 16 – Tigers at Cleveland, 7:00 PM

If Games 5 & 7 of the Red Wings series are necessary, the following additional Tigers
telecasts would shift to FSN Plus:
Fri. April 18 – Tigers at Toronto, 7:00 PM
Tue. April 22 – Tigers vs. Texas, 7:00 PM


Tomorrow, Tuesday April 29th, the 7:00 PM Detroit Tigers-New York Yankees game will be simulcast on FSN Detroit & FSN Plus. If the Tigers game is still in progress at 10:00 PM, the conclusion will be seen on FSN Plus only, while FSN Detroit shifts to coverage of Game 3 in the Red Wings-Colorado NHL playoff series.

On FSN Detroit:
6:30 PM - Tigers Live pregame
7:00 - 10:00 PM - Tigers at New York Yankees
10:00 PM - Game 3: Red Wings at Colorado Avalanche

On FSN Plus:
6:30 PM - Tigers Live pregame
7:00 PM - Tigers at New York Yankees (in its entirety)
After the Game - Tigers Live postgame

The Red Wings/Avalanche game will also be shown in high-definition on FSN HD.


CMU, 9&10 News expand partnership

A relationship between Central Michigan University and a local television station has expanded to give CMU's aspiring broadcasters professional positions and valuable experience working on newscasts - all while they are still in school.

CMU's School of Broadcast and Cinematic Arts and WWTV/WWUP-TV in Cadillac have broadened a five-year partnership to now train student interns as producers for the station's newscasts, pay them for their work and, potentially, hire them on as employees.

"The idea is that they'll become staff members if they are successful and if positions open," said CMU BCA faculty member Rick Sykes, adviser to the university's "News Central 34" nightly news program. "It's a great opportunity and an enhancement of our existing partnership."

Kevin Dunaway, the station's news director, said CMU's BCA students "always work hard" and "are usually ahead of the game, and those are the types of candidates we are looking for.

"CMU has a great broadcasting program," he said, noting that the station has CMU interns most every semester. "CMU's BCA students typically have a better hands-on experience than most other places we draw our interns from. We have a great amount of respect for how they train their students at CMU."

The original partnership between the university and the station provided production internship opportunities to CMU BCA students who had completed related course work. In 2005, the relationship expanded to include a general-assignment reporting position for an experienced "News Central 34" reporter or anchor who, upon selection by Dunaway, would endure a reporter "boot camp" and eventually become a weekend reporter for the station.

CMU alumnus Ryan Raiche, who completed the boot camp, became a general assignment reporter for the station while still a student and is now a Traverse City Bureau reporter for TV 9&10 and its sister station, WFQX-TV in Cadillac, typically appearing on WFQX's 10 p.m. newscast.

"The partnership between CMU and TV 9&10 got my foot in the door," said Raiche. "It provided me the perfect opportunity to prove myself - not by being the perfect reporter, but by showing potential. Any internship is helpful, but the partnership with TV 9&10 is more than any internship."

To learn more about CMU's School of Broadcast and Cinematic Arts - including Moore Hall Television, the Michigan Association of Broadcasters' College Station of the Year for the past seven years, visit

For more information about 9 & 10 News, visit







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About this Archive

This page is a archive of entries in the Television category from April 2008.

Television: March 2008 is the previous archive.

Television: May 2008 is the next archive.

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