Metro Detroit: Newsmakers Jan. 10, 2008




Granted PPM ratings data covers a limited number of markets, but the 11-share which Clear Channel, Detroit Adult Contemporary WNIC posted in December was the first double-digit month we've seen so far in October, November or December. An 11-share's gaudiness in the 11th-largest market is enough of an attention-getter but perhaps equally as noteworthy is WNIC's month-month growth: Its 4.5 in November placed it 11th. While we're at it, we might note WNIC this summer ranked ... you guessed it ... 11th. Format foe WMGC was close behind at #12 in that quarterly survey but according to PPM's October-November-December numbers, Greater Media's "Magic" has been in the 3.7-3.3-3.3 range. Its 3.43 three-month average is 15th, compared to WNIC's 6.83, which is good enough for the lead... Detroit: It's NICe having a perfect 11 (Fri, 1/9)







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This page contains a single entry by Mike Austerman published on January 10, 2009 12:56 PM.

Metro Detroit: Newsmakers Jan. 9, 2009 was the previous entry in this blog.

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