Metro Detroit: Newsmakers Jan. 3, 2009




Detroit Free Press:

The Detroit Symphony Orchestra is coming soon to a TV near you. "Making Music With the DSO With Host Leonard Slatkin" debuts at 5:30 p.m. today on WTVS-TV (Channel 56). Each 30-minute episode in the 13-week series promises to explore a specific theme and is designed to open a window on the world of classical music and the orchestra for general audiences. Slatkin, who began his tenure as music director of the DSO last month, has made outreach a signature of his career, and the series dovetails with many of the priorities he has for building audiences. The programs air at 5:30 p.m. Saturdays... Leonard Slatkin will host series about music on WTVS (Sat, 1/3)

So what did metro Detroiters prefer to watch, the Red Wings playing outdoors in the cold or the Spartans playing in the Florida sunshine? Looks like Hockeytown was really Spartytown on New Year's Day. The Winter Classic hockey game, shown locally on WDIV Channel 4, between the Wings and the Chicago Blackhawks had a 10.5 rating and a 20% share in Detroit. That translates to 203,000 households. During pretty much the same time slot, the Capital One Bowl between MSU and Georgia aired on WXYT Channel 7. It beat out the Wings, drawing a 15.2 rating and a 28.3% share. That's roughly 293,000 households... More Detroit television viewers go Green than Red (Sat, 1/3)



Radio Business Report:

BART (Blacks in Advertising Radio and Television) announced a pending lawsuit against Blair Petry Media and WADL-TV Detroit, which markets itself as an "Urban TV Station". For years, radio and television stations which target African Americans and minorities have endured unspoken discrimination as it relates to national media buys. In the 90's media sales associates were made aware of the NUD (Non Urban Dictate) policy. This policy was implemented by many companies placing large media buys throughout the year that did not want to spend money in urban focused broadcasting. Blair Petry Media and its former CEO Earl Jones, have placed a different spin on servicing minority broadcasters by requesting that WADL TV38 provide them with 1.5 million dollars upfront to ensure the station get a fair share of national dollars placed," said BART in a statement... BART supports WADL-TV management in dispute with Blair Petry Media (Fri, 1/2)







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This page contains a single entry by Mike Austerman published on January 3, 2009 12:05 PM.

Mid-Michigan: Newsmakers Jan. 2, 2009 was the previous entry in this blog.

Mid-Michigan: Newsmakers Jan. 3, 2009 is the next entry in this blog.

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