Michigan Radio trumpets audience growth
Michigan Radio, the public radio service of the University of Michigan that includes WUOM FM 91.7 Ann Arbor, WVGR FM 104.1 Grand Rapids and WFUM FM 91.1 Flint, reports it has experienced significant audience growth, according to fall 2008 audience ratings. Over the past year, Michigan Radio saw a 40% growth in total weekly audience in Detroit, Grand Rapids, and Flint, and the station experienced almost 20% audience growth in the Lansing and Kalamazoo markets.
With a broadcast signal that extends from Detroit to Lake Michigan, Michigan Radio claims to be the most listened to public radio service in Michigan, with over 400,000 listeners per week. The station has experienced growth in several major markets, and Michigan Radio is now the most listened to NPR station in the Detroit, Ann Arbor, Grand Rapids, and Flint metro areas. In Ann Arbor, Michigan Radio continues to be the most listened station of any kind, commercial or public.
"We're gratified that in these tumultuous times, more and more listeners throughout our broadcast area are turning to Michigan Radio for their news," said Director of Broadcasting Steve Schram. "We've been a consistent source of NPR news and information for over a decade, and look forward to providing that service to our listeners long into the future."
Audience data are based on listening from Monday to Sunday, 6AM to 12 AM, in the metro areas. Additionally, these measurements are based on listeners age 6+ in metro Detroit and age 12+ in all other markets.
Detroit News readers such as Walter Lee and Anthony Berry have been emailing and calling nonstop. Their question: Where in the world is Ama Daetz? Daetz is of course the personable WDIV-TV (Channel 4) reporter who used to anchor the weekend news. That was until the local NBC affiliate decided to change the look of the anchor desk and give Daetz more day-to-day reporting duties. "She's a gifted reporter and we wanted to give her more opportunities in the field," said Marla Drutz, WDIV's vice president and general manager... WDIV-TV's Daetz gets reporting duties (Mon, 2/16)