MSU Today podcasts from Impact Radio feature Karole White and Gary Reid
Karole White is president and CEO of the Michigan Association of Broadcasters. "We are the trade association for all the radio and television stations in Michigan," says White. "We help our members better serve their communities. No other industry works as hard at serving their community as local broadcasters."
White talks about the challenges involved in making sure the public is aware of television's transition to digital broadcasting. She also talks about the issues and challenges facing broadcasters in the years ahead.
"As long as broadcasters remain true to their mission of serving their communities, radio and TV stations will remain viable businesses no matter how they're delivering information to consumers."
Hear the conversation here: spartanpodcast.com/?p=494
Gary Reid is the general manager of MSU's award-winning student radio station, 88.9 FM The Impact. The Impact celebrates its 20th birthday on February 24, 2009. Reid talks about how WDBM got started and discusses the station's mission. He talks about how the Impact - and the radio industry in general - has changed over the 20 years WDBM has been on the air. And Reid looks ahead to the Impact's next 20 years and looks into his crystal ball to predict where the radio business is headed in the future.
Hear the conversation here - spartanpodcast.com/?p=492
Area broadcast television stations and cable TV companies have had little trouble making the transition to digital TV, but some viewers have. Congress pushed the date that stations must make the transition from Feb. 17 to June 12 but many stations, including WILX Channel 10, went forward with the transition Feb. 17. "It went just fine from a technical standpoint," said Mike King, general manager of the the Lansing-Jackson NBC affiliate. "Absolutely no problems whatsoever." But King said the station received 300 to 400 calls from people having difficulties getting the new digital signal. He said some needed to rescan the channels on their TV and others didn't have the right type of antenna. Keith Bunker of Summit Township, who has a 30-foot antenna, was surprised to lose his Channel 10 signal on Feb. 17. "There was nothing there!" Bunker said. Bunker, who has a ham radio license and said he is more technologically savvy than a lot of people, called the station and was told to rescan his channels. Bunker said he now he receives Channel 10 but wishes TV stations had done a better job of publicizing the need to rescan. Bunker also said he is having trouble getting WKAR Channel 23, the East Lansing PBS affiliate, especially when it is windy or rainy... Some TV viewers in Jackson area wrestle with WILX changeover to digital TV (Tue, 2/24)