Metro Detroit: Newsmakers Mar. 5, 2009




Detroit News:

The monthly Arbitron PPM ratings were released last week, and it's interesting to ponder how the new method of measuring the audience, with a portable "People Meter" clipped to one's person instead of a written diary, has changed the ratings. For January, all-news WWJ-AM (950) scored its first No. 1 ranking since 2003, jumping up from a 5.3 in the holiday book, to a 6.0 in January. Not so surprising was that sports station the Ticket, WXYT-FM (97.1) jumped into the Top 10 for the first time, or that WNIC-FM (100.3) took a dive from its holiday high of a 13.2 share after it turned off the Burl Ives tunes, down to 5.7 this past month. Country station WYCD-FM (99.5) jumped from a 4.1 share in December to 5.4 in January, and oldies WOMC-FM (104.3) had a rebound, jumping to a 5.1 share and No. 8 rank, after a dismal 4.2 in December... 'People Meter' changes ratings (Thu, 3/5)







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This page contains a single entry by Mike Austerman published on March 5, 2009 8:10 AM.

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