Metro Detroit: Newsmakers Apr. 14, 2009




WDIV partners with United Way for Neighbors4Neighbors Forum

WDIV TV Local 4, and today announced a partnership with United Way for Southeastern Michigan. Together they are launching "Neighbors4Neighbors" a new online forum that helps people give and get advice about the issues that matter when you lose a job. The website -, will launch on April 14, and will offer visitors an opportunity to share timely advice and information about job loss, healthcare, finances and other topics. WDIV and will be the exclusive media partners for Neighbors4Neighbors.

The site will be linked from, which averages 1.7 million unique visitors monthly. Local 4's on-air talent will also be featured in a series of promotional announcements for Neighbors4 Neighbors beginning on April 14.

"Neighbors4Neighbors is a very innovative approach to addressing the issues that matter most to our viewers in this economy," said Marla Drutz, WDIV Vice President and General Manager. "WDIV Local 4 and is proud to utilize our position as the number one website in southeast Michigan as a platform for solutions and support," she added.

Neighbors4Neighbors is the result of a successful collaboration between United Way and the University of Michigan's School of Information. In pooling resources and talents, the two organizations developed a novel way to tap informal networks, allowing unemployed workers the power to communicate with one another in real time.

Neighbors4Neighbors is an outcome of Gov. Jennifer M. Granholm's Keep Michigan Working Task Force. "The value of Neighbors4Neighbors is that it allows people to help themselves right away--and eliminates the wait. This collaborative online resource and community discussion forum will be a catalyst for leading social change in the region," said Michael Brennan, president and CEO of United Way for Southeastern Michigan, and chair of the Governor's Keep Michigan Working community outreach committee.



WDTW-FM 106.7, The Fox, and The Chad Show to present "The Inaugural Unemployed Olympics"

WDTW-FM's The Chad Show is encouraging the area's unemployed to take part in what's its calling The Inaugural Unemployed Olympics for a shot at tickets to see Kid Rock and Lynyrd Skynyrd on July 17th during their Rock and Rebels Tour.

Some of the creative events they've cooked up will include: Printer Throwing, Pin the Blame on the Boss, Coffee Racing - No spills, Mouse Mat Discus. Tie Tying, and Hands Free Urinal-Cake Carving.

Listeners are invited to visit the Clear Channel studios in Farmington Hills (27675 Halsted) at 6:30 a.m. on Thursday April 16th to take part in the fun.



Detroit News:

The content-sharing partnership between WJBK-TV (Channel 2) and WXYZ-TV (Channel 7) started this week, allowing the Metro Detroit Fox and ABC affiliates, respectively, to pool resources at general news events and eliminate duplicate efforts. Earlier this month, both stations' parent companies, Fox Television Stations and the E.W. Scripps Co., made similar moves in Phoenix and Tampa in a venture called Local News Service or LNS. Fox and NBC affiliates in Philadelphia were the first in the country to test-drive the LNS method last year, and when top brass realized they were saving money and their reporters and photographers suddenly had more time to devote to enterprise stories, they were sold. "Now when the news of the day breaks, there won't be 15 news cameras and microphones jockeying for the same footage," says Jeff Murri, WJBK's vice president and general manager. "It's a necessary evolution for our business"... Fox, ABC affiliates pool news starting this week (Tue, 4/14)







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This page contains a single entry by Mike Austerman published on April 14, 2009 5:47 PM.

Metro Detroit: Newsmakers Apr. 13, 2009 was the previous entry in this blog.

West Michigan: Newsmakers Apr. 14, 2009 is the next entry in this blog.

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