Rock WKLQ is no more on the FM dial as sports takes over the 107.3 frequency in the Grand Rapids area. After several hours of stunting, Citadel has announced that the active rock format of WKLQ is moving online-only at wklq.com and that the sports programming of WBBL has moved to 107.3 as 'West Michigan's Sports Leader'.
Grand Rapids Press:
WBBL is taking its ball and leaving -- for the FM dial. Citadel Broadcasting announced Thursday afternoon that the sports radio station known as "The Ball" will move to 107.3 FM, the former home of rock station WKLQ. The switch officially took place at 3 p.m. Thursday. WBBL had been at the 1340 AM location since going to an all-sports format in 1994... Grand Rapids all-sports station WBBL moves to 107.3 FM; WKLQ shifts to Web (Thu, 5/28)
In a move embracing present-day realities and the future, WKLQ Radio will become an online-only station while WBBL will take over WKLQ's radio position at 107.3 FM, becoming the largest sports signal in the market. WBBL (AM 1340 The Ball) will simulcast its signal on 107.3. The Ball currently carries the Detroit Tigers, the Detroit Lions, the Detroit Red Wings, the West Michigan Whitecaps and MSU football and basketball. Sister station WLAV will continue to air most Tigers games this season. Putting sports on a 50,000 watt signal "is a large investment. It will give us more power to reach more people with a unique opportunity to bring great talk and great teams with an even more expanded spot for local sports," said Citadel regional president Matt Hanlon in a press release... WBBL adds FM, WKLQ goes only online (Thu, 5/28)
Citadel Broadcasting Corporation made some changes this afternoon to their radio lineup that will change some listeners habits. WKLQ, an "active rock" station will broadcast exclusively online only at WKLQ.com. 107.3 FM, WKLQ's former frequency on the dial, will become WBBL-FM, which will become West Michigan's only all sports FM station. "More than 70 percent of the current WKLQ listeners use the Web site weekly," said Matt Hanlon, regional president, Citadel Broadcasting Company. "This new technology and direct connection all the time is designed to get closer to the needs of this audience; it is where they want us to be." WBBL-FM will broadcast the West Michigan Whitecaps, Detroit Tigers, Detroit Lions, Michigan State University football and the Detroit Red Wings... WKLQ goes online only; 107.3 becomes FM sports station (Thu, 5/28)