Metro Detroit: Newsmakers May 22, 2009




WDIV Wins #1 News in May 2009

WDIV Local 4 News scored victories as its early evening and late newscasts were #1 in the May 2009 Nielsen rating period for the Detroit television market.

WDIV won the weekday early evening news at both 5 p.m. and 6 p.m. Local 4 News at 5 p.m. won with a 6.0 household rating and a 14 share in May. Local 4 News at 5 p.m. has gained strong momentum since November 2008 and is up 7%, while competitor WXYZ has dropped 17%. In May, Local 4 News at 6 p.m. won it's time period scoring a 7.8 household rating and a 17 share, and is up 11% with continued growth since November 2008, again while WXYZ is down a significant 24% and WJBK is down 8%.

The perennial late evening leader, Local 4 News at 11 p.m., dominated all local newscasts with the highest ratings of news on any station, in any time-period. In May 2009, Local 4 News at 11 p.m. scored a 9.1 household rating and a 17 share. In addition, Local 4 News at 11 p.m. continues to be top-rated in all key demographics, and shows growth, increasing it's primetime lead-in by up to 55%.

In addition to newscasts, the WDIV programming lineup included #1 entertainment programs in May. The Ellen Degeneres Show, weekdays at 10 a.m., continues to lead in all key demographics. Wheel Of Fortune and Jeopardy continue to be the top-rated shows in early access, and The Tonight Show with Jay Leno remains #1 in the 11:30 p.m. timeslot. Leno moves to NBC primetime weeknights at 10 p.m. in the fall.

The afternoon block of Local 4 News at 4 p.m. and Inside Edition with Deborah Norville continue to make significant ratings gains, finishing less than a rating point behind Oprah.

Additionally, last month WDIV's website,, was nominated for two NATAS Emmy awards for news coverage.



AM 580 celebrates holiday with "Summer Songs Weekend"

This holiday weekend CKWW AM 580, Motor City Favorites, will kick-off the unofficial start of summer with the "Summer Songs Weekend". Throughout the weekend the station will spotlight some of the best "summer oldies" songs from the 50's, 60's and 70's. From the Beach Boys to Stevie Wonder, the sounds of summer will be heard on Detroit's Station for Great Fun and Great Oldies, AM 580.

tudents in the Novi High School Broadcasting program recently brought home top-level state awards from the Michigan Interscholastic Press Association (MIPA) journalism competition. The school's Television News class received the highest award for their overall video broadcasting program, the prestigious Spartan Award. This award comes after a thorough and rigorous evaluation of the entire academic program and selected samples of student journalistic work. Judges praised the program for its professional approach and high production quality. This is the first time the department has entered the Spartan competition... Broadcasting students win big (Fri, 5/22)







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About this Entry

This page contains a single entry by Mike Austerman published on May 22, 2009 10:24 AM.

On the Radio: Art's fired up for the first weekend of summer was the previous entry in this blog.

Metro Detroit: Newsmakers May 24, 2009 is the next entry in this blog.

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