Mid-Michigan: Newsmakers May 29, 2009




Flint Journal:

The man behind some of Flint's biggest radio names has died. Longtime broadcast engineer Donald R. "Don" McComb, 76, of Flushing died of cancer late Wednesday. "He was a real pro," said former Flint talk radio firebrand Dave Barber. Barber, who began working with McComb at WTRX in the late 1970s, said McComb had a true understanding of AM radio and how to tweak the dials to maximize the sound of the on-air talent. "He made us sound a little better than we probably were," said Barber, who now works as a television program director in Providence, Rhode Island. WHNN disc jockey Johnny Burke called McComb "the last of a dying breed." "He used to do his own sound effects," said Burke, in a statement released by McComb family friend Tom Sumner. "He would be the guy banging coconuts together or rattling metal to make it sound like thunder." McComb's career wasn't spent entirely behind the scenes... Longtime Flint radio engineer worked to make on-air hosts sound their best (Thu, 5/28)



CMU Athletics Partners with WCFX-FM 95.3

Central Michigan University Athletics and WCFX-FM 95.3 have reached an agreement that will make WCFX the local radio affiliate of the CMU Sports Network. WCFX will air all of CMU's football and men's basketball games, as well as the weekly Front Row Seat coaches show live from O'Kelly's Sports Bar & Grille.

"I am pleased to announce this new strategic partnership with WCFX," said CMU Director of Athletics Dave Heeke. "Aligning with an experienced and forward-thinking media partner like WCFX is a clear example of the aggressive steps forward we continue to take to position Chippewa Athletics for future success. This creative model will provide CMU Athletics opportunities to generate new revenue streams through collaborative marketing and sponsorship initiatives. WCFX will provide a strong, consistent home for all CMU Sports Network programming and serve our fans throughout the mid-Michigan region."

WCFX reaches an audience of nearly 700,000 potential listeners over a 10-county area in mid-Michigan.

"Partnering with an outstanding station like WCFX is a huge step forward for the CMU Sports Network," said Nick Williams, Associate Athletic Director for Marketing, Sales and Corporate Relations. "We wanted to expand what we are able to do with our radio network for local promotions and WCFX came to us with an outstanding plan. We have such a great working relationship already, this all materialized into exactly what we were looking for with a local affiliate. I am very excited about what the future will hold. Together we have an opportunity to offer fans and corporate partners tremendous opportunities to be actively involved in CMU Athletics by combining the resources of our organizations."

WCFX will be the sole local affiliate in the CMU Sports Network. The multi-level partnership includes broadcast, advertising and promotional agreements between CMU Athletics and WCFX.

"WCFX has enjoyed a strong promotional partnership with Central Michigan University Athletics over the years, and we are thrilled to be chosen as their local broadcast partner for football and men's basketball broadcasts," said WCFX General Manager Jim Spangenberg. "WCFX's local broadcast partnership with CMU Athletics will fuel its rapidly growing popularity in mid-Michigan. It's a natural fit for WCFX, Mount Pleasant's dominant local radio station, to develop a marketing and broadcast partnership with CMU football and men's basketball."

WCFX will be actively involved in CMU Athletics games, events and promotions and will become an extension of the CMU Athletics marketing department. CMU Athletics will be actively working with the WCFX sales staff to offer exciting advertising and promotional opportunities for football, men's basketball and Front Row Seat broadcasts.

"At WCFX we've been a strong supporter of CMU Athletics for many years and picking up the local broadcasts was a natural progression of that support for CMU," said WCFX Program Director and morning show host Kent Bergstrom. "We're excited to expand our partnership with the university and the athletics department and look forward to providing our listeners with another great addition to our radio station this fall, CMU football and basketball."

The remainder of the CMU Sports Network's station lineup will be announced later this summer.



Saginaw News:

Delta College's Channel 19 is is premiering a new local series aimed at the 50-plus generation living in the Great Lakes Bay Region. Titled "Second Act: Life at 50+", the 30-minute program debuts at 8 p.m. Wednesday, June 3. Hosted by Mike Redford, the series will highlight local people with a story to share about health and wellness, recreation, legal and financial concerns, civic and social engagement, relationships, careers and volunteering. The first installment looks at rail trails and bicycling, video game exercise and fitness programs, and driving and safety for the older driver... Delta College's Channel 19 adds a show for the 50 and up set (Thu, 5/28)







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About this Entry

This page contains a single entry by Mike Austerman published on May 29, 2009 4:30 AM.

Rock Off: It's a Ball on FM in Grand Rapids was the previous entry in this blog.

West Michigan: Newsmakers May 29, 2009 is the next entry in this blog.

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