Dominant morning radio show "Drew & Mike" returns to the Motor City airwaves at WRIF-FM 101.1

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Greater Media announces that popular morning personality Drew Lane will return to the airwaves on 101 WRIF and reunite with former co-host Mike Clark in morning drive from 6 to 10:30am. Lane will resume his on-air duties on Monday, July 13th, 2009.

Drew Lane has been off the air since September 2007, after a 14 year stint with Clark on WRIF. Since Lane's departure, Clark has teamed with long-time show contributors Trudi Daniels and Marc Fellhauer, along with Detroit radio veteran Jamie Samuelsen, to maintain the station's number-one morning rank (adults 25-54) as the "Mike in the Morning" show.

The Drew and Mike Show had owned the top share of the Motor City morning drive audience since the mid 90's, at times doubling the ratings of its closest competitor. The show's unique blend of pop culture, current events, sports, and humor provided a rare communal experience that appealed to all ages and backgrounds, from CEOs, politicians, and community leaders to college and high school students.

"I'm glad to be back with Mike," said Lane. "After having worked with a great team like this, it would have been hard to do anything else."

"I am very excited to welcome Drew back," said Clark. "After nearly 17 years together, the sequel should be a lot of fun and wildly enjoyable for both of us and the listeners."

"We are thrilled to have the Drew and Mike morning team back together at the RIF," said Greater Media Detroit Market Manager John Gallagher. "Mike has done an outstanding job as the central morning personality on the station for more than a year. To have Drew and Mike together again is not only great for WRIF, but great for Detroit."

 

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This page contains a single entry by Mike Austerman published on June 23, 2009 3:18 PM.

Mid-Michigan: Newsmakers June 22, 2009 was the previous entry in this blog.

Sales / Transactions / FCC Actions: June 23, 2009 is the next entry in this blog.

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