Metro Detroit: Newsmakers Oct. 21, 2009

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Detroit News:

WDIV-TV (Channel 4) is dodging the Jay Leno bullet. All over the country, in cities like Baltimore and Kansas City, Mo., NBC's experimental prime-time talk offering "The Jay Leno Show" is wreaking havoc on ratings for the 11 o'clock newscasts that follow. Leno is barely pulling in 6 million national viewers a night at 10 p.m. weekdays (his Sept. 14 debut drew 18 million) and that small audience means even smaller numbers for local news broadcasts. NBC opted to give Leno the show, which is cheaper to make than scripted dramas, but the move appears to be costing affiliates money in the meantime. This is not the case in Metro Detroit, where local Peacock affiliate WDIV has miraculously stayed in the No. 1 spot in spite of Leno. In fact, WDIV's newscast has better numbers with a 9.5 rating/18 share than it had this same time last year (8.8 rating/16 share)... WDIV newscasts defy Leno factor (Wed, 10/21)

 

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About this Entry

This page contains a single entry by Mike Austerman published on October 21, 2009 6:55 PM.

Sales / Transactions / FCC Actions: Oct. 20, 2009 was the previous entry in this blog.

Sales / Transactions / FCC Actions: Oct. 21, 2009 is the next entry in this blog.

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