Mid-Michigan: Newsmakers Oct. 20, 2009

| | Comments (1)



Lansing State Journal:

A local radio show will head into new turf next month. Beginning Nov. 2, Michael Patrick Shiels' show will be simulcast from 6 a.m. to 8 a.m. weekdays on WSYM (Channel 47). "We want to make (him) a TV star," said Gary Baxter, the WSYM general manager. Shiels originates his talk show at WJIM (1240-AM) from 5:30 to 9 a.m.; it airs on 10 other stations around the state. The TV duties bring one new obligation, he joked: "I have to lose 60 pounds in the next three weeks." The idea of telecasting a radio talk show is relatively unusual. The "Mike and Mike" show is on ESPN; Don Imus' show has gone from MSNBC to RFD to Fox Business Channel. Also, Mitch Albom's Detroit show had an MSNBC run; Howard Stern and "Bob and Tom" edit their TV versions. And the notion of doing it at a local broadcast station is even rarer... Shiels' talk show to air on WSYM starting Nov. 2 (Tue, 10/20)



Advertising Age:

From death sometimes comes life: A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week. The venture could make obits "one of our top billers within two years," said Jeff Guilbert, general sales manager of WNEM. For $100, the station will run the deceased's name and photo on-air and publish a full-length obituary on ObitMichigan.com. Full-screen graphics listing names of people who have passed away are broadcast during the local station's morning and noon shows Monday through Friday, as well as on weekend morning shows. Viewers are pushed to the website for more information about the deceased as well as funeral-services information. The station's owner, Meredith Corp., expects to roll the concept out to its other stations and says it is also in licensing discussions with other station groups... Local TV Garners Revenue From Obituaries (Mon, 9/19)




NEXT MEDIA Country WCEN/SAGINAW, MI PD JOBY PHILLIPS has announced the addition of AMANDA MITCHELL to the on-air lineup for middays. MITCHELL will start next MONDAY (10/26), filling the void left by PHILLIPS as he moved to afternoons in late SEPTEMBER. AMANDA comes to WCEN from CLEAR CHANNEL former Country station WDTW/DETROIT, where she held down nights and voicetracking duties for other stations in the cluster... Amanda Mitchell Joins WCEN For Middays (Tue, 10/20)



WNEM-TV 5 stole the daily obituaries idea from Fox 2 Detroit. WJBK was actually the first station in Michigan to run the daily obituaries on its newscasts, owing to the 1994 newspaper strike.






Home Page | Contact | Station Listings | History | Links

Search | About | Shop | Sitemap | Weather



Twitter Facebook E-mail Feed


About this Entry

This page contains a single entry by Mike Austerman published on October 20, 2009 7:23 AM.

Northern Michigan: Newsmakers Oct 17, 2009 was the previous entry in this blog.

Sales / Transactions / FCC Actions: Oct. 20, 2009 is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.