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Crain's Detroit Business:
To remain relevant amid a cacophony of cable and digital television, radio and Internet choices, Detroit Educational Television Foundation is emphasizing local programming that can be broadcast on multimedia platforms. Soon it plans to take its show on the road with new mobile productions -- which will lower production costs. Amid its move to a multimedia platform, the foundation, which operates as Detroit Public Television/WTVS-Channel 56, has managed to close out a $22 million capital campaign and shift its programming to five areas critical to the region while reducing its operational costs by $2.4 million. It also has brought in more than $1 million in new funding to support its new local and national programs in core areas. DPTV has done it all while ramping up production at its new, state-of-the-art studio and offices in Wixom. Plus it has successfully managed the transition from analog to digital broadcasting... Dialed in: Detroit Public Television redoubles commitment to local programming while cutting costs (Sun, 11/15)
