Metro Detroit: Newsmakers Jan. 12, 2010





Detroit has had a front-row seat to the recession, suffering 17 percent unemployment in a state with the highest unemployment rate. Among the top 25 Nielsen markets, Detroit had the steepest drop in TV households at 1.9 percent. Still coping with the aftereffects, the city has laid the groundwork to transition from a market dependent primarily on the auto business to a more diverse economy. Attracting a number of businesses that can harness unemployed autoworkers and engineers, Detroit is working to attract renewable and alternative energy and medical technology companies. For example, a 320-acre Ford plant is being turned into a manufacturing park for renewable energy companies. The auto business is also strengthening, with Chrysler adding shifts and General Motors making a commitment to alternative energy. Advertising is beginning to return from such categories as auto, fast food, retail and, of course, political. With a governor's race gearing up, media outlets are expecting activity for the primaries in August, along with several statewide races and issue advertising around property and housing taxes. Newspapers took big hits in Detroit, making it one of the few markets that doesn't have daily delivery of a paper... Market Profile: Detroit (Sun, 1/10)







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This page contains a single entry by Mike Austerman published on January 12, 2010 7:42 AM.

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