The 23rd Annual Dick Purtan Radiothon to benefit the Salvation Army kicks off Friday at Oakland Mall. Because Purtan announced his retirement from radio earlier this month, all are hoping for a blowout, with more donations than usual. Over the years, the radiothon has raised more than $22 million for the Salvation Army's Bed and Bread Club, which feeds the hungry and shelters the homeless in Detroit. "It's such an important program, so many people are fed off of it," Purtan told The News in an interview earlier this month. "It feeds, oh gosh, nearly 5,000 people a day, 365 days a year. It shelters 570 people (men, women and children) 365 days a year." Purtan's last day on the air on WOMC-FM (104.3) will be March 26. The radiothon will continue after that, but Purtan's involvement going forward is still being worked out... Purtan kicks off radiothon Friday (Thu, 2/25)
Detroit Free Press:
The 23rd Annual Dick Purtan Radiothon being held Friday to benefit the Salvation Army, will be the last for the WOMC-FM (104.3) radio personality before his retirement in March. The radiothon, which is being held in Troy at the Oakland Mall Center Court between 6 a.m. to 10 p.m., has raised nearly $22 million for The Salvation Army's Bed and Bread Program since its' launch in 1988... Purtan to host his last radiothon Friday (Thu, 2/25)
WDIV hires Gary Macko as new GSM
WDIV-TV Ch. 4 has announced the hiring of Gary Macko as General Sales Manager of WDIV Local 4, the flagship station of Post-Newsweek Stations, Inc. Macko, a veteran television general sales manager for over ten years at stations in New York and Tennessee, will assume the role in mid-March.
"We're thrilled to have Gary join the Local 4 team. He's just the right guy to take on this critical role," said Marla Drutz, WDIV Vice President and General Manager. "Gary's years of experience in the industry and enthusiastic leadership of our sales team will be a great benefit for all of our clients looking to create effective and innovative campaigns on-air and online."
Prior to joining WDIV, Macko served as general sales manager at WMC-TV, the NBC affiliate in Memphis, Tennessee, since 2001. Before that, Macko held the role of general sales manager at WKBW, the ABC affiliate in Buffalo, New York, and WTVH, the CBS affiliate in Syracuse, New York, where he had been promoted from the position of local sales manager.
Macko will oversee sales efforts for WDIV-TV's programming including Local 4 News at 5 and 6 p.m. and Local 4 News at 11 p.m. (the number one-rated newscast in Michigan and top NBC affiliate local newscast) and signature events including exclusive television coverage of the International Freedom Festival Fireworks, America's Thanksgiving Parade, and the Olympics.