New Greater Media/Specs Howard collaboration aims to assist Michigan small business
Specs Howard School of Media Arts, with Greater Media Detroit, will offer Michigan businesses a chance to better their brands in its Extreme Logo Makeover contest starting March 22. The online initiative provides a unique opportunity for small to medium-sized business owners to have their company logo redesigned for free to meet the challenges of a new economy.
"The Extreme Logo Makeover contest is designed to be mutually beneficial to both students and the business community," said Lisa Zahodne, president and COO of Specs Howard. "One company will win a new logo to strengthen its brand identity, while the students will receive real-world design experience."
To enter, business owners simply submit their current logo to www.winalogo.com with a short narrative on why the business needs a new logo and why it deserves to win.
Participants will be judged based on their company story, current logo and fulfillment of basic eligibility requirements. The contest is open to the owner or officer of a legal business who are 18 years or older. The company must have been in business for at least six months, be headquartered in Michigan and have an existing company Web site and logo.
The grand prize is a gift certificate for a company logo redesign, provided by the students from Specs Howard¹s Graphic Design and Digital Arts programs, with a retail value of $1,500, based on a maximum of 30 design hours. The winning company will choose one of several designs provided by the students for its new logo. The contest deadline is April 25. For more information or to enter the contest, visit www.winalogo.com.
With a legendary broadcast curriculum spanning 40 years, Specs Howard School of Media Arts added a Graphic Design program in 2008 and announced the new Digital Media Arts program in late 2009, along with the school¹s new name Specs Howard School of Media Arts. The Digital Media Arts program provides students with a comprehensive foundation for a career in the growing digital media field.
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