Television: Newsmakers March 1, 2010

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Toledo Blade:

Even before cracking the November ratings book and crunching the newscast numbers, WNWO-TV, Channel 24, general manager Jon Skorburg had to know how his station fared. It's been the same every ratings period since Channel 24 began broadcasting nearly 45 years ago: WNWO is in last place in all competitive newscasts. One thousand: That's approximately how many viewers between the ages of 25-54, the prime advertising demographic, the Nielsens say tuned in to Channel 24 at 11 p.m. That's 22 times less than those who watch WTOL-TV, Channel 11, and 17 times less than those who tune in to WTVG-TV, Channel 13. In the average number of total viewers for that same newscast, WNWO was watched by 5,000 people, compared to 57,000 and 40,000 for WTOL and WTVG, respectively... Reshaping Toledo's Channel 24 (Sun, 2/28)

 

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About this Entry

This page contains a single entry by Mike Austerman published on March 1, 2010 8:04 AM.

Metro Detroit: Newsmakers Feb. 28, 2010 was the previous entry in this blog.

The "Best of" Dick Purtan still to come is the next entry in this blog.

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