Metro Detroit: Newsmakers April 16, 2010




WXYZ TV names Eduardo Fernadez as station's new VP/GM

Eduardo Fernandez, accomplished television executive and experienced community leader, has been named vice president and general manager of WXYZ, the Scripps-owned ABC affiliate in Detroit.

"Ed is known throughout the industry for his commitment to a high-quality on-air product, his strong record of sales success and his passion for community enrichment," said Brian Lawlor, senior vice president of the Scripps television division. "More than any other market in America today, Detroit needs a local television voice that will be a passionate advocate for its citizens and businesses, and no TV executive is better suited for that task than Ed Fernandez."

Fernandez begins his new assignment on April 26. He replaces Bob Sliva, who retired earlier this month after leading the station since 2007.

Most recently, Fernandez, age 47, served as president and general manager of NBC Universal's WSNS, Telemundo Chicago, where he was responsible for all station operations, including news, sales, marketing and promotions, engineering, and production.

Before joining Telemundo in 2003, Fernandez worked for 14 years at WXMI Fox 17 in Grand Rapids. He joined the station as a local sales manager, served as general sales manager, station manager and eventually became vice president/general manager. Earlier in his career, he served as an account executive for Grand Rapids' WOOD-TV and WZZM-TV as well as WSB-TV Atlanta.

Fernandez, whose stations have won numerous local Emmys, has received a number of awards, including the Central Michigan University Distinguished Alumni award, Grand Rapids Business Journal "Forty Under Forty" award and St. Augustine College's "El Puente" award for his commitment to the Chicago Hispanic community.

Fernandez's professional involvement includes membership with the Michigan Association Broadcasters and the Illinois Broadcasters Association Board.

Originally from West Michigan, he earned a bachelor's degree in broadcast and cinematic arts from Central Michigan University. He was the Robert R. McCormick/Tribune Foundation Fellowship Recipient through the National Association of Broadcasters. He also completed a management development course and leadership, innovation and growth program through GE/NBC Universal's executive training program.

The Chicago resident will be relocating to Michigan. He has three teenage daughters.



96.3 WDVD launches Project Prom Princess

Prom is one of the most important events in a young lady's life. Unfortunately, many high school students and their families are feeling the hurt of our tough economy. This should be no reason for girls to be denied the time-honored tradition of going to Prom. 96.3 WDVD & Somerset Collection will make every effort to make sure less fortunate girls receive a FREE Prom Dress! 96.3 WDVD will be collecting gently worn formal dresses, shoes and accessories (less than 5 years old) at Somerset Collection (upper level, next to Saks Fifth Avenue) Friday, April 16- Sunday, April 18, 2010. 96.3 WDVD on-air personalities will broadcast from inside the Project Prom Princess space all weekend long. Our mission is to fill the store with racks of dresses, shoes and accessories to make hundreds of girls feel like a true Princess on Prom Night.

The first one hundred people to donate a dress will receive a pair of Sheryl Crow at DTE Energy Music Theatre, June 19h.

Young ladies that are in need of a Prom dress, log onto to fill out a request form. Selected girls will be asked to join us inside the Project Prom Princess store to pick out a free dress for Prom.

More information on Project Prom Princess is available on the station's web site.







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About this Entry

This page contains a single entry by Mike Austerman published on April 16, 2010 9:45 AM.

Sales / Transactions / FCC Actions: April 15, 2010 was the previous entry in this blog.

West Michigan: Newsmakers April 16, 2010 is the next entry in this blog.

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