Mid-Michigan: Newsmakers April 12, 2010




Broadcasting & Cable:

Flint's struggles have been endlessly documented. Michigan's unemployment rate is near 15%, and the figure for Flint-Saginaw-Bay City is even higher. Dependent on the automotive giants for decades, Flint is fighting to redefine itself. "These are the challenges we face every day," says WNEM VP/General Manager Al Blinke. But Flint is getting there. Home of Dow Chemical and Dow Corning, the No. 68 DMA is betting big on alternative energy. Downtown Flint is going through what WJRT President/General Manager Tom Bryson calls "a bit of a renaissance"--a few new restaurants, industrial space turned into lofts and the construction of University of Michigan-Flint dormitories. "We're going from zero students downtown to more than 1,000 in 2½ years," Bryson says. Meredith-owned CBS affiliate WNEM and ABC O&O WJRT are locked in a terrific ratings duel. WJRT won very close morning and evening news races in February, while WNEM and its Asking Tough Questions branding took total day ratings and late news, its 8.5 household rating/23.1 share at 11 topping WJRT's 6.9 rating/18.6 share. WNEM won an even closer late-news race in November. Barrington's NBC affiliate WEYI won February's prime, thanks in large part to the Olympics... Market Eye: The New Face of Flint (Mon, 4/12)







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This page contains a single entry by Mike Austerman published on April 12, 2010 8:40 AM.

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