As the 2010 Major League Baseball regular season takes flight, radio ratings company Arbitron has released a report on how well baseball play-by-play did for stations in Portable People Mover markets during 2009. Coverage of the Detroit Tigers on CBS Radio's WXYT-FM/AM was a definite hit when comparing the results against teams in the other 22 PPM markets in the U.S.
Among men age 25-54, WXYT and the Tigers rank second only to the St. Louis Cardinals and their flagship KTRS. And even when considering overall audience numbers (all listeners age 6+), the WXYT/Tigers combo was the fifth most popular combo, averaging a game-time cume 158,600 listeners - above the top-10 MLB team average of 115,000. The New York Yankees are the runaway leaders in overall cume.
It's no surprise then to see increased coverage of play-by-play sports on the FM dial across Michigan. The Tigers now enjoy FM coverage not only in Detroit, but in Grand Rapids, Big Rapids, Manistee, and most recently in Cadillac. Sports fans appear to be very loyal to their teams' broadcasts on the radio, and that seems to be especially true with the local combination of Dan Dickerson and Jim Price on the Tigers' broadcasts.