The Western Michigan University Athletic Department has announced a new five year agreement with Midwest Communications station WKZO FM 96.5 to become the flagship station of the Bronco Radio Network for football, hockey, and men's basketball. WKZO 96.5 FM previously served as the Bronco Radio Network flagship from 1996/97 to 2006/07 when the broadcasts moved to WZUU-FM 92.3.
"WKZO FM 96.5 is a great fit for our games, our fans, and our sponsors," said WMU Assistant Athletic Director and Voice of the Broncos Robin Hook. "The news talk format is a natural for live sports play-by-play and the long standing tradition of the WKZO call letters is a huge bonus. While they have not been our flagship the past three years, Midwest Communications has continued to carry our Bronco Review Coaches Show on WQLR AM 1660 The Fan and daily Bronco updates on both 1660 AM and WKZO AM 590."
"We are extremely happy to have the Broncos back on 96.5 FM returning to WKZO where they started so many years ago," said Midwest Communications Market Manager Peter Tanz. "We are excited moving forward with the Western Michigan Athletic Department, Director of Athletics Kathy Beauregard, and the Voice of the Broncos Robin Hook, providing live coverage of Bronco events in our community on the new WKZO FM 96.5."
In addition to airing the Bronco football, hockey, and men's basketball games on WKZO FM 96.5, Midwest Communications will carry the Bronco women's basketball games on their sports talk station WQLR AM 1660 The Fan. Midwest Communications will continue to carry the Bronco Review Thursday night coaches show on 1660 The Fan and daily Bronco updates on 1660 The Fan, WKZO AM 590 and FM 96.5 and on Midwest Communications stations, WTVB AM 1590 in Coldwater, and WHTC AM 1450 in Holland.