Soft rock music is out and mainstream talk is in at Northern Radio's WSRT FM 106.7 Gaylord/Traverse City as of yesterday. The station, which will continue to brand itself as "You FM" simulcasts on WSRJ FM 105.5 Honor/Interlochen and on an FM translator at 95.3 in Boyne City (W237DA).
The weekday programming lineup includes:
- 7 - 9 a.m.: Mary in the Morning (local broadcast)
- 9 a.m. - Noon: Stephanie Miller
- Noon - 3 p.m.: Dave Ramsey
- 3 - 6 p.m.: Dr. Laura
- 6 - 9 p.m.: Jerry Doyle
General Manager Charlie Ferguson suggests that FM talk formats have been springing up across the country and are proving to be very successful.