WADL TV-38 adds to sales team with climbing viewer numbers
Independent Detroit TV station WADL channel 38 continues to evolve as a broadcast property. Following last month's decision by CEO Kevin Adell to appoint veteran broadcaster Steve Antoniotti as Vice President and General Manager, the station has tapped two experienced local television sales executives to guide its sales efforts.
Antoniotti has named Scott Cote as WADL's Local Sales Manager. Cote comes to the WADL team with twenty years of television experience with the most recent including six years as the local sales manager for WWJ-TV, Detroit's CBS station. Cote has served in sales and sales management for group and national television sales organizations in Michigan and Philadelphia.
"Scott Cote brings a new level of experience and knowledge to our sales efforts," says Antoniotti. "We're confident he can help WADL maximize results as our viewership continues to grow."
Also joining the station's sales management team is Rhonda Mays, a ten year veteran of local and regional sales at WXYZ TV, Detroit's ABC affiliate, and 18 years of national television sales representation in Houston and Detroit for the Katz Media Group. Mays will focus on regional and national sales.
"Rhonda Mays has the personal connections at every level of the television advertising community to help us tell WADL's success story. We want our programming to reflect what Detroit loves," comments Antoniotti.
With WADL's substantial growth and popularity since November 2007, the station continues to upgrade its talent, programming and persona. Along with the recent changes in the sales team WADL has also announced that Petry Media will no longer serve as the rep firm of record.
Detroit Free Press:
A caravan of vehicles led by Detroit police snaked its way down Mansfield to Communication & Media Arts High School, filled with crew from a new national reality TV show. A helicopter circled overhead, with another group on board taking aerial shots of the school. And the hosts of the show prepared to make a major announcement: CMA had been selected for a makeover from "School Pride," an NBC show that premieres in mid-September. With a host of building issues, including wiring and plumbing in the science labs so antiquated that students can't do experiments, CMA is among seven schools to appear in the pilot season. It also was picked because of its 97% graduation rate. Inside the school Thursday, students were oblivious. Then the fire alarm rang. Classrooms emptied. And it took only seconds for students to realize the alarm was just a ruse. Their old school, built in 1959, will get a renovation producers say will cost about six figures and will be geared to improving the way students learn. Earlier this week, students and staff got another piece of good news -- their passionate efforts to save their school paid off when it was removed from a list of schools that will close this summer... Detroit school lands TV makeover (Fri, 6/11)