FM 98.3 Toledo/Monroe flips format, calls sign
The WTWR call sign has at least temporarily disappeared off the radio dial in Southeastern Michigan / Northwestern Ohio with last week's format flip at FM 98.3 Luna Pier. The top 40 format of Tower 98 has given way to soft rock My 98.3 as WMIM. Although the station is positioning itself as being a Monroe radio station, the transmitter remains near Toledo. The WTWR call sign was used on 98.3 beginning in 1982 after a run on Detroit's FM 92.3 in the late 1970s - early 80s.
WPON AM 1460 suspends operations
Oldies/talk WPON AM 1460 Walled Lake suspended operations last week and it appears that the station's remaining broadcast tower has been taken down. According to the station's web site, programming has been moved to sister station WCXI AM 1160 in Fenton which previously had been carrying a classic country format. Owner Birach Broadcasting is attempting to co-locate WPON and WCXI to a new location in northern Oakland County but there is no published timeline on if or when this will take place.
WXYZ-TV Ch. 7 signs Rentrak for measurement
Scripps-owned WXYZ-TV Ch. 7 Detroit has signed on with Rentrak to receive local market measurement for the ABC affiliate. The contract with Scripps marks the 17th station group subscriber to Rentrak's StationView Essentials local TV ratings service which includes nine of the top-25 station groups. This latest contract expands Rentrak's local market client roster to 46 stations in 25 markets.
"Rentrak is very pleased to be partnering with Scripps and WXYZ/Detroit," said Steven Walsh, Rentrak's Senior Vice President of Local Market Sales. "As we continue to expand and enhance our local market audience measurement services, we are eager to work closely with Scripps and all of our local clients to deliver the most comprehensive, stable and granular system for achieving a greater understanding of audience behaviors in a highly fragmented viewing environment."
Available in all 210 local TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide. Rentrak introduction of a new ratings currency provides both local and national markets with basic demographic ratings combined with new metrics like ARI (Ad Retention Index), Stickiness Index and brand/advertiser-specific ratings in order to generate relevant "purchaser ratings" for its clients.