West Michigan: Newsmakers Oct. 21, 2010

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South Bend Tribune:

The orange and red leaves are still on the trees, the college football season isn't halfway over, but according to one local radio station, the time is right for eggnog and caroling. "It's beginning to look a lot like Christmas," Johnny Mathis is crooning on WSMM, 102.3-FM "The Stream," on Wednesday afternoon. The temperature is in the 60s. Halloween is more than a week away. There are more than 30 days until Thanksgiving; more than nine weeks until Christmas Day. But since 2 p.m. Tuesday, 102.3 has been broadcasting nonstop Christmas and holiday music, and program director Karen Rite says the station will continue to do so until the end of the holiday season. "We beat everybody else to the punch," Rite said. "At first I was kind of dreading this, but now that it's here, I actually like it." Typically, 102.3 plays soft adult contemporary hits targeted toward young adults. Rite said the station has never tried the "all-Christmas" format before. "Usually people wait until after Thanksgiving (to go to all-Christmas)," Rite said. "And traditionally, when they go to 'all-Christmas,' they get really high ratings." And in small media market like South Bend, the fight for ratings can be tough... Yuletide selections playing at 102.3-FM (Wed, 10/20)

 

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This page contains a single entry by Mike Austerman published on October 21, 2010 7:25 AM.

East Lansing's WKAR-TV beginning work on new tower was the previous entry in this blog.

Metro Detroit: Newsmakers Oct. 21, 2010 is the next entry in this blog.

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