Townsquare Media's WLHT-FM 95.7 Grand Rapids has shed its Lite Rock moniker this morning and repositioned itself as Channel 95.7, The Best Mix along with adding the syndicated Kidd Kraddick Show for morning drive. The station's musical direction appears to be in a modern/hot adult contemporary format with artists such as Nickelback, Sara Bareilles, Creed, The Wallflowers, Green Day, Neon Trees, Poison, Bon Jovi, Uncle Kracker, and Maroon 5 being played this morning.
Grand Rapids Press:
"W-Lite" is no longer. Instead, WLHT-FM (95.7) is now called "Channel 957" to help signal its gradual transition to more contemporary music of the '90s, 2000s and today. "We ain't yo mamma's W-Lite anymore" appears on the station's website. "We've been moving the music more contemporary for a few years now. (But) because the history of W-Lite is so strong, we couldn't convince people we had made the sound of the station more contemporary," said Townsquare Media, Inc., Operations Manager Jerry Tarrants. "We figured the best way (to signal the music shift) was to repackage it. If you miss the old WLHT, you can still get that at WTRV-FM (100.5 "The River")," added Tarrants, who noted that John Tesh and W-Lite's former midday personality Kim Carson are at The River... Former 'W-Lite' goes heavy on contemporary music; new name is 'Channel 957' (Mon, 10/11)