Metro Detroit: Newsmakers Nov. 24, 2010




WDIV and Forgotten Harvest to host telethon to help metro Detroit families

WDIV-TV and Forgotten Harvest have announced the second annual Good Neighbor telethon to benefit food rescue in Metro Detroit will take place on Monday, Nov. 29, 2010. WDIV will air regular segments from 5 a.m. through the 11 p.m. newscast to encourage viewers to donate to Forgotten Harvest, the region's only mobile food-rescue organization, by calling 1-888-332-7140. Additionally, the station's website,, will accept donations throughout the day.

"Forgotten Harvest is able to operate because of the generosity of the people and organizations who donate. Since we deliver our nutritious food free of charge, their donations are what make our trucks run. When our trucks don't run, people don't eat," said Susan Goodell, president and CEO of Forgotten Harvest. "More than 450 local people each day in the last year fell below the poverty line in the tri-county area. We know the need is great, and we're confident our telethon and partnership with Local 4 will help us take the next steps to solve this crisis."

Hosted by WDIV-TV personality Beth McLeod, the telethon will feature vignettes demonstrating the impact Forgotten Harvest has on the Metro Detroit community through the eyes of food recipients.

In conjunction with the telethon, this holiday season, Forgotten Harvest is conducting its second annual Good Neighbor campaign to raise funds as well as awareness of the unprecedented need for rescued food throughout the region.

"Throughout the years we have been proud of and impressed by the amazing generosity of Local 4 viewers," said Marla Drutz, VP and general manager of WDIV. "Over the last year, 166,000 more people in our community fell below the poverty line. We know our viewers will once again support Forgotten Harvest and help their neighbors in need."

Thousands of tickets donated by The Detroit Pistons, Lions, Red Wings and Tigers will be given out in pairs to telethon donors who contribute $120 or more, during designated times. In addition, the Somerset Collection has contributed the Somerset Package to donors giving more than $120, which includes a $20 gift card to the Somerset Collection and a Christian Dior one-hour pampering mini facial, a $100 value.

The PNC Foundation, which receives its principal funding from The PNC Financial Services Group, Inc., will match donations throughout the day up to $150,000.

"Forgotten Harvest is addressing a critical need in the Detroit metro area," said Ric DeVore, PNC regional president for Southeast Michigan, speaking on behalf of the PNC Foundation.

Also new this holiday season, Forgotten Harvest has been awarded an Emergency Food and Shelter Challenge Grant from the Community Foundation for Southeast Michigan, with support from the Max M. and Marjorie S. Fisher Foundation. Combined with the PNC match grant, the day of the telethon, these additional funds will provide nearly 13 meals to the hungry for every $1 contributed, an increase over Forgotten Harvest's traditional ability to provide five meals for every dollar donated.

Learn more about Forgotten Harvest and how to help drive hunger from our community at



WJR is radio home for tomorrow's Thanksgiving parade in Detroit

News-Talk WJR 760 will provide coverage of America's Thanksgiving Day Parade with co-hosts Paul W. Smith and Dayna Clark, along with the rest of the WJR staff, relaying the sights and sounds to listeners starting at 10am November 25th.



CKWW to "Band On The Run Remastered"- A Paul McCartney & Wings Radio Special

CKWW AM 580 will air a one-hour syndicated radio special that explores the landmark 1973 Paul McCartney & Wings album "Band on the Run" this Saturday night, November 27th, at 7 PM with a repeat airing this Monday at 7 PM. It will feature an exclusive Paul McCartney interview and previously unreleased Wings music. The program will also include more comments by Denny Laine, Tony Visconti and others. Paul's solo classics live in the studio with Wings that were recorded for a shelved 1974 TV special "One Hand Clapping" plus other remastered album cuts will also be highlighted.







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About this Entry

This page contains a single entry by Mike Austerman published on November 24, 2010 9:16 PM.

Television: Newsmakers Nov. 24, 2010 was the previous entry in this blog.

West Michigan: Newsmakers Nov. 27, 2010 is the next entry in this blog.

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