With yesterday's format change at Clear Channel-owned 107.9 FM WSHZ (Star 108) from soft rock to country in preparation for WMUS to move from 106.9 to 107.9 on a permanent basis, Citadel Broadcasting has changed the format of FM 97.5 at 3 p.m. today from sports to soft rock as 'The New Sunny FM'. The station has applied to change the call sign of 97.5 from WEFG-FM to WWSN to better match the station's new direction.
WEFG's web site (975thechamp.com) is directing viewers to Citadel sister station WBBL-FM 107.3, which also features a sports format.
In addition to bringing back the soft rock format, Citadel is also bringing back the Sunny FM moniker to the Muskegon market. Beginning in 1984, WSNX FM 104.5 had a contemporary format and was known as Sunny FM under the ownership of Goodrich Radio. The name stuck with the station after it was acquired by Clear Channel in 1999 but was eventually phased out as WSNX shifted its focus towards the larger Grand Rapids market.
Grand Rapids Press:
Pink, James Taylor and Elton John are coming to Muskegon ... via the community's local airways. At 3 p.m. today, Citadel Broadcasting Company launched "The New Sunny FM" on WWSN-FM (97.5). The new adult contemporary format will feature today's hits - Daughtry, Colbie Caillat - as well as yesterday's favorites from artists like Cher and Elton John... Citadel launches 'The New Sunny FM' in Muskegon (Tue, 12/14)