The post-holiday flood of format changes in Michigan spread to Detroit earlier today with long time soft-rocker WNIC FM 100.3 giving itself a 'fresh' coat of paint and moving to a full-fledged hot adult contemporary outlet as 'Fresh 100.3, Detroit's Fresh New Sound'. A banner on the station's updated web site identifies core artists as Katy Perry, Usher, Kid Rock, Lady Gaga, Daughtry, Train, and Pink.
The format adjustment followed an afternoon music survey stunt and marks the first big change in the station's sound since the 1970s when a beautiful music format transitioned into what became known as adult contemporary and 'Detroit's Nicest Rock'.
Since 2001, WNIC had been going head to head in the adult contemporary format with WMGC-FM 105.1 - a station that now features several former WNIC jocks including regular weekday hosts Jim Harper in morning drive, Chris Edmonds afternoons, and Kevin O'Neill evenings. Now, 'Fresh 100.3' has made the decision to move closer towards the sound of hot AC WDVD-FM 96.3 instead of WMGC.
It appears that WNIC's personality lineup will remain in place with Jay Towers mornings, Theresa Lucas middays, Kristin Burns afternoons, and Sydney Hawkins evenings.