Mid-Michigan: Newsmakers Jan. 29, 2011




Lansing State Journal:

Just shy of its first anniversary, Lansing's Internet radio station has a major change. Walt Sorg, the co-founder and morning man, was scheduled to have his last show Friday. The demands were too steep, he said; "you get up at 4:15 in the morning and you're still doing things on into the evening." His on-air spot will be taken by guest hosts until a replacement is hired.

Off-air, there will be expanded duties for co-founder Jim Fordyce, the afternoon man Fordyce's duties are already extensive; shortly after shoveling snow at the station's office, he talked optimistically about what's ahead. The station began Feb. 15, 2010 at www.talklansing.net, with three radio veterans - Chris Holman, Sorg and Fordyce - as owners. Adding other local radio people - Tim Nester and Hondo Carpenter - it started with 12 hours of new shows each weekday, rerunning the slate at night; now that's up to 15 hours.

"It's like any start-up," Sorg said. "It's going to take time. Many people aren't used to listening via a computer, "smartphone" or stand-alone device," he said, "especially at home."

That's one reason the station changed its schedule... Change-ups aplenty at 1-year-old Talk Lansing (Sat, 1/29)







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This page contains a single entry by Mike Austerman published on January 29, 2011 10:59 AM.

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