A look at what a combination of Citadel and Cumulus could look like in lower Michigan

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Reports are surfacing that Cumulus Broadcasting is on the cusp of acquiring the radio assets of Citadel in a deal worth about $4 billion.

The combination of the two companies would create a radio behemoth that could own as many as 38 radio stations in the Lower Peninsula, and 7 more in nearby Toledo -- depending on any possible FCC ownership limitations that might be looked in at in West Michigan across the Grand Rapids/Muskegon/Kalamazoo/Battle Creek markets.

Surprisingly though with a possible transaction this large, there is really very little overlap between the two companies in most markets, both in terms of station numbers and similar formats. The highest profile example of competitors that might be soon owned by the same company are contemporary hits WIOG FM 102.5 Bay City and WWCK-FM 105.5 Flint. WIOG's powerful signal covers most of the Flint market and the two stations compete against each other for advertisers and listeners in Genesee County.

Here's a quick look at what Cumulus might look like across lower Michigan should a purchase of Citadel get completed without any spinoffs:

 

Detroit (currently Citadel):

  • WDRQ-FM 93.1
  • WDVD-FM 96.3
  • WJR AM 760

Ann Arbor (currently Cumulus operated):

  • WWWW-FM 102.9
  • WQKL-FM 107.1
  • WTKA AM 1050
  • WLBY AM 1290

Grand Rapids/Muskegon (currently Citadel):

  • WLAW-FM 92.5
  • WTNR-FM 94.5
  • WLAV-FM 96.9
  • WWSN-FM 97.5
  • WLCS-FM 98.3
  • WVIB-FM 100.1
  • WHTS-FM 105.3
  • WBBL-FM 107.3
  • WJRW AM 1340
  • WKLQ AM 1490

Kalamazoo/Battle Creek (currently Cumulus):

  • WBCK-FM 95.3
  • WKFR-FM 103.3
  • WBXX-FM 104.9
  • WRKR-FM 107.7
  • WBCK AM 930 (to be divested as part of a previous sale)
  • WKMI AM 1360

Lansing (currently Citadel):

  • WMMQ-FM 94.9
  • WJIM-FM 97.5
  • WFMK-FM 99.1
  • WITL-FM 100.7
  • WVFN AM 730
  • WJIM AM 1240

Flint (currently both):

  • WDZZ-FM 92.7 (Cumulus)
  • WFBE-FM 95.1 (Citadel)
  • WRSR-FM 103.9 (Cumulus)
  • WWCK-FM 105.5 (Cumulus)
  • WTRX AM 1330 (Citadel)
  • WWCK AM 1570 (Cumulus)

Saginaw/Bay City/Midland (currently Citadel):

  • WKQZ-FM 93.3
  • WHNN-FM 96.1
  • WIOG-FM 102.5
  • WILZ-FM 104.5

Toledo: (currently Cumulus)

  • WRQN-FM 93.5
  • WXKR-FM 94.5
  • WMIM-FM 98.3
  • WKKO-FM 99.9
  • WWWM-FM 105.5
  • WLQR-FM 106.5
  • WLQR AM 1470

 

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About this Entry

This page contains a single entry by Mike Austerman published on February 17, 2011 2:58 PM.

Metro Detroit: Newsmakers Feb. 17, 2011 was the previous entry in this blog.

Metro Detroit: Newsmakers Feb. 18, 2011 is the next entry in this blog.

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