The 2011 Pistons Care Telethon benefiting all Boys & Girls Clubs in Michigan will take place on Friday, March 18; The NBA's Detroit Pistons will devote the entire day leading up to the Pistons' game against the New York Knicks, including their in-arena presentation and game broadcasts, to raise money for Boys & Girls Clubs. The telethon begins at 5 a.m. with live radio and television broadcasts at The Palace and runs throughout the day, culminating with the Pistons-Knicks game at 7:30 p.m., broadcast on Fox Sports Detroit and 97.1 The Ticket.
Boys & Girls Clubs will utilize all proceeds from this year's telethon to funding memberships, programs and initiatives to help children enhance their lives in the areas of character and leadership; education and career development; the arts; sports, fitness and recreation; and health and life skills. Many Michigan children struggle with the effects of single-parent households and families dealing with economic struggles, substance abuse, violence and poverty. The team and the entire Palace Sports & Entertainment organization are asking for the support of the Pistons community.
"We are excited to announce the Boys & Girls Clubs of Michigan as the beneficiary of the 2011 Pistons Care Telethon," said Karen Davidson, owner of the Pistons and Palace Sports & Entertainment. "Bill Davidson's legacy of philanthropy lives on through Pistons Care and Pistons-Palace Foundation's community outreach efforts."
"We have a unique opportunity as a professional sports organization to give back and make a consequential and lasting impact on people's lives," said Alan Ostfield, President & CEO of the Pistons and PS&E. "Boys & Girls Clubs provide a safe and developmental environment for kids when they need it most and The Palace family is dedicated to providing services for youth statewide during the 2011 calendar year."
Donations can be made immediately by visiting www.pistons.com and clicking the "Donate Now" button. Online donations will be accepted until March 18. Donors interested in participating on the day of the telethon will be provided a toll free number to call throughout the day. To learn about other fundraising programs that allow individuals, businesses, schools or churches to get involved, please call the Pistons community relations department at (248) 377-0100.
"We would like thank the entire Pistons organization for its commitment and dedication in supporting Boys & Girls Clubs of Southeastern Michigan and Boys & Girls Clubs throughout the state of Michigan as this year's beneficiary of the Pistons Care Telethon. Together, Boys & Girls Clubs across the state serve some 100,000 children annually, ages 6-18, 1st -12th grades," said Len Krichko, President & CEO, Boys & Girls Clubs of Southeastern Michigan.
In 2008, the Pistons became the first professional sports team in Detroit and in the NBA to present an entire home game as a charitable fundraiser and since then has raised more than $1.3 million in pledges through the annual Pistons Care Telethon.