Great Lakes Broadcasting Conference & Expo slated for March 9 at the Lansing Center in Lansing
The Governor will speak during the opening session of the event which brings nearly 1,000 broadcasters and their associates to the capitol city every year. At GLBC attendees will have the opportunity to preview the latest in new technology and media in the Exhibit Hall and attend educational sessions hosted by over 20 nationally recognized industry leaders.
"Many broadcasters have become the quintessential portals to new media for their audiences and clients alike. In addition to the driving force of traditional radio and television, clients can now deliver their messages through mobile marketing," according to MAB President/CEO Karole White. "Our members are now serving a broader audience which not only includes their traditional listening or viewing audiences, but those who access information through the web or mobile devices. Using these various multi-media opportunities enables our members to better serve their audiences and clients."
The event also includes sessions for high school and college students who are interested in a career in broadcasting and media. Students will have the opportunity to network with broadcast professionals during the main luncheon as well as at the Career and Networking Fair immediately following the luncheon.
The conference will conclude with the annual Legislative Reception and Broadcast Excellence Awards (BEA) presentation where broadcasters from across the state compete in a battle for excellence in several broadcasting categories. One station in each of the eight commercial television and radio divisions will take home the coveted title of Station of the Year.