Hans "Jeff" Borger admits that even when WGER's "Beautiful Music" program spread the sounds of Percy Faith and Roger Whitaker across most of the Lower Peninsula, he was not its typical listener. A broadcasting student at Central Michigan University in the mid-1980s, he would spend evenings with John Doremus and his "smokers" while classmates tuned in Sheena Easton and Motley Crue. But the music was so relaxing, the local announcers delivering the news at the top of the hour so personable, "it was liking having a friend always by your side," said the Detroit native, now living in Florida. "And it was on 102.5 back then, broadcasting at 86,000 watts, so you could get it almost everywhere you went."
That's why, more than 20 years after the "Beautiful Music" format left the Saginaw airwaves, Borger established the WGER 102.5 FM Historical Society, a Facebook page where former listeners and staffers swap memories and sound bites... Memories of Saginaw's 'Beautiful Music' spark WGER 102.5 FM Historical Society (Sun, 3/6)