94.3 and 104.7 translators begin operation in Detroit

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Radio Power, part of Martz Communications, has apparently reached an agreement with WGPR-FM 107.5 Detroit and is now operating WGPR-HD2 with a smooth jazz format identified as '104.7 the Oasis' that is also being broadcast on FM translator W284BQ 104.7. Simultaneously, WGPR-HD3 is also now on the air; it has a modern rock format as '94.3 the Bone' that is heard on translator W232CA 94.3.

Both stations have newly launched web sites with web streaming as well: 943thebone.com and 1047theoasis.com.

There are now two HD2 smooth jazz stations to choose from in the Detroit market as CBS Radio's WDZH-HD2 has continued to operate 'V98.7' there since moving to a contemporary hits format on the main signal of that frequency in October 2009. Today's launch of 'The Oasis' has immediate advantage over 'V98.7' with the translator that will allow radios without HD capability to tune in. The Oasis will feature personalities from The Smooth Jazz Network.

The web site for 'The Bone' takes direct aim at rock competitor 89X (CIMX-FM 88.7 Windsor), claiming it won't play "lame Canadian rock" and taking shots at the station's owner, Bell Media along with the Canadian government. The Bone does not offer an air staff.

Both new translators are operating with 250 watts from near 8 Mile Road and Myers along the Oakland and Wayne county border. By default, reception of these translators won't be as reliable or cover as large an area as full-power stations do and will also be subject to interference from nearby full-power stations CKSY-FM 94.3 Chatham, ON and WIOT-FM 104.7 Toledo, OH. Indoor reception will likely be much more difficult than on car radios.

 

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This page contains a single entry by Mike Austerman published on April 20, 2011 7:46 PM.

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