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Cumulus Broadcasting has started regular operations of FM translator W273AR 102.5 in the Kalamazoo market with a Country format and 10,000 songs in a row as "102.5 Great Country - The 90s to Now". The 250 watt translator provides the immediate Kalamazoo area with coverage of the new format.
The translator rebroadcasts the HD2 channel of Cumulus' WKFR-FM 103.3 - those with digital radios will have two options to receive the new offering on either WKFR-HD2 or the analog 102.5 translator.
The country format in Kalamazoo had previously been provided primarily by Clear Channel's WBCT-FM 93.7 from Grand Rapids and Midwest Communications' WNWN-FM 98.5 from Coldwater/Battle Creek until yesterday's startup of Great Country.
