Drew & Mike out at WRIF on May 17

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Dave & Chuck The Freak expected to take mornings at Greater Media rocker

The proverbial other shoe has dropped in the 'Where will Dave & Chuck The Freak wind up' watch - and it looks like a Shaquille O'Neal-sized shoe - as Greater Media/Detroit has announced that the 22 year run of "Drew (Lane) & Mike (Clark)" will come to a close on its Rock WRIF-FM 101.1 next Friday, May 17th, with a final broadcast that is scheduled to take calls from listeners and past on-air contributors from 6 a.m. - 11 a.m.

The legacy morning show, which includes longtime newsperson Trudi Daniels, has long been a mainstay among young male listeners - a demographic WRIF is obviously trying to keep to itself with the pending official announcement that the station has hired "Dave & Chuck the Freak". That duo exited Bell Media's Modern Rock CIMX-FM 88.7 (89X) late last year and has been sitting out a non-compete clause.

"We would like to thank Drew, Mike, Trudi and the entire team for their many contributions to the station over the years in the Motor City", said Greater Media Detroit Market Manager Steve Chessare in a press release addressing the pending departure of Lane, Clark, and Daniels from WRIF. "They are true professionals and we are very grateful to them."

Dave (Hunter) & Chuck (Urquhart) The Freak also posted strong rating numbers among young males in the Detroit market when they were on the air at 89X; listeners that WRIF obviously hopes will make the switch over to 101.1 once they begin hosting mornings at a yet-to-be-announced date.

Drew & Mike's exit from WRIF adds to the seismic changes in Detroit morning radio that started in 2010 when Dick Purtan retired from WOMC-FM 104.3 followed by Jim Harper's exit from WMGC-FM 105.1 in 2011 and then Joe Donovan's exit from WWJ AM 950 late last year. This departure will likely receive a lot more negative reaction from fans as the departures of Purtan, Harper, and Donovan were all announced as retirements - unlike what for now appears to be the involuntary separation of "Drew & Mike" from WRIF.

 

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About this Entry

This page contains a single entry by Mike Austerman published on May 8, 2013 12:22 PM.

Newsmakers and links: May 8, 2013 was the previous entry in this blog.

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