Has the rumored format flip at 105.1 Detroit been accelerated?
Completely unverifiable rumors are making the rounds today that Greater Media's soft rock WMGC-FM 105.1 Detroit is set to flip as soon as this Monday -- or even earlier -- to "Detroit Sports 105.1" with regular programming starting at 3 p.m. Monday with Drew Lane in afternoon drive. The station would be affiliated with ESPN Radio and heavily feature that network's programming.
The change has been a poorly-kept secret on social media for months. Indeed, there has been social media speculation about Greater Media taking 105.1 to a spoken word format, either mainstream or sports talk, for at least two years. Reports in some radio trade publications the past couple of weeks have speculated the station would make the change to sports on August 30th as the college and pro football seasons kick off.
A format change would be the frequency's 4th since Greater Media took ownership in 1996 when 105.1 was Classical WQRS. In 1997 the classics gave way to Alternative Rock 'The Edge' followed by Urban Oldies 'The Groove' in 1999 and then Adult Contemporary 'Magic 105.1' in 2001.
After the retirement of Jim Harper in 2011, the AC format has changed names from Magic 105.1 to Soft Rock 105.1 to the presently used Today's 105.1.