Midwest Communications signs on pair of Battle Creek radio stations
Midwest Communications has launched two new radio stations in Battle Creek, WTOU AM 930 and an FM translator at 102.7. Operations officially started today, Monday, February 2, 2015, with testing happening over the weekend.
WTOU AM/FM features an Urban Adult Contemporary format and also offer award-winning local programming. Station Brand Manager Troy "T. Robb" Robertson stated, "The Battle Creek area has been asking for 'The Touch' ever since we brought Urban Adult Contemporary programming to Kalamazoo. We finally are able to answer their call."
WTOU AM/FM will be an extension of Urban Adult Contemporary programming on AM 1560 and FM 95.5 in Kalamazoo. The Kalamazoo stations, also called 'The Touch', have been serving Kalamazoo listeners for over 17 years. The format offers Urban Adult Contemporary music, local news and weather, Gospel music, Christian spoken word programs and community talk programs designed to educate and inform.
"'The Touch' is more than a music jukebox, it is the place where the community comes together", Robertson said. "We look forward to including Battle Creek in our news and community service programming."
"WTOU 'The Touch' will give local, regional and national advertisers an opportunity to reach a unique and desirable demographic that no other stations can reach," according to General Sales Manager Dennis Martin. "We look forward to offering WTOU 'The Touch' along with Country station WNWN-FM (WIN 98.5), Adult Contemporary WVFM (FM 106.5), Rock WJXQ (Q106) and Alternative WVIC (94.1) to our Battle Creek advertisers."
"AM 930 is Battle Creek's original radio station and we are so pleased to be able to return the station to the air and add a new [simulcast] FM transmitter on 102.7. AM 930 has a long history of serving the community and we look forward to continuing that tradition. Midwest Communications has installed new transmission equipment to ensure the station sounds great," said Michael Klein, Vice President of Midwest Communications.
WOAP AM Owosso flips back to English language programming
After spending several months with a Spanish language regional Mexican format, WOAP AM 1080 Owosso has flipped back to English and is currently airing an 80s-based Classic Hits format. The current licensee of the station is Birach Broadcasting although the station applied for approval of a sale to Cano's Broadcasting nearly three years ago.
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