When WXMI, the Fox affiliate in Grand Rapids, Mich., decided to launch an 11 p.m. newscast, the station faced a couple marketing problems, one of which it inflicted on itself. You see, when the station launched its 10 p.m. news back in 1999, it heavily branded that newscast as, At 10 It's News, at 11 It's History.
Full story: WXMI Tries to Undo 15-Year-Old Branding (Wed, 5/28)
A flying bat freaked out weatherman Jason Adams during a news broadcast at television station WEYI-TV Monday, May 26, and it's getting national attention, thanks in part to coverage from the Huffington Post.
Full story: Watch WEYI weatherman deliver the forecast while dodging flying bat (Thu, 5/29)
Michigan Association of Broadcasters to honor four
The Michigan Association of Broadcasters' Board of Directors has announced its 2014 Lifetime Achievement Award recipient and 2014 Michigan Broadcasting Hall of Fame inductees.
Mario Iacobelli, President/Owner of Heritage Broadcasting (CBS affiliate WWTV/WWUP-TV Cadillac/Traverse City/Sault Ste. Marie, 9 & 10 News) will be receiving this year's Lifetime Achievement award on Tuesday, August 26 during the MAB's Summer Celebration at the Grand Hotel on Mackinac Island.
Entering the Hall of Fame on the same day will be George Blaha, play-by-play announcer for Michigan State University football and Detroit Pistons basketball, Jim Brandstatter, football analyst and play-by-play announcer for the University of Michigan and the Detroit Lions, and Sue Goldsen, Vice President and co-owner of Jackson Radio Works, a cluster of radio stations serving Jackson.
This year's award recipients have over 140 years of combined experience in broadcasting. Their work as broadcasters, humanitarians, and philanthropists can be seen from their local communities to across the globe.
GREATER MEDIA/DETROIT radio stations Classic Rock WCSX, Active Rock WRIF and Sports Talk WMGC, along with FOX DETROIT SPORTS and the DETROIT TIGERS are presenting the 4th Annual "Tip A Tiger" event on THURSDAY JUNE 5th at CJ MAHONEY's Sport Grille in TROY, MI.
Full story: Greater Media/Detroit Presents 4th Annual Tip A Tiger (Fri, 5/30)
A local three-day country music festival's move in 2012 from Detroit's Hart Plaza to Comerica Park wasn't an easy adjustment for some fans, but appears to be paying off as the event wrapped up Sunday up its 32nd successful year. It was hard Saturday afternoon to find anyone who complained about paying for the event after 29 years of free admission at Hart Plaza, a 14-acre, 40,000-person capacity downtown meeting place along the Detroit River.
Full story: Detroit WYCD Downtown Hoedown's 2012 move from Hart Plaza to Comerica Park pays off for fans (Sun, 6/1)