WGER FM 106.3 Saginaw

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Slogan/Positioner: Mix 106.3; More Music, A Better Variety, A Better Mix

Format: Hot Adult Contemporary

Web site: www.mix1063fm.com

E-mail: visit web site

Power/Height/Class: 4,400 watts / 381 feet / A, directional

FCC technical information:

More about station:

Call Sign History:

  • WGER: 9/1986
  • WIOG:
  • WSBM: 9/1969

Call Sign Origin: Gerity Broadcasting (original owner)

On Air Date: approx 9/1969

Owner: NextMedia Group

Telephone: (989) 752-3456

 

Notes/History:

  • 2/2009: Station rebrands from 'Magic 106.3' to 'Mix 106.3'.
  • 2005: Format begins evolution from soft rock/adult contemporary to pop/hot adult contemporary.
  • 8/10/2005: License to cover granted for construction permit granted May 2004
  • 5/2004: Construction permit granted to change from 2,050 watts @ 381 feet to 4,400 watts @ 381 feet directional
  • 1/2003: FCC approves sale of WSGW, WCEN-FM, WTCF, WGER, and WTLZ to NextMedia from Wilks
  • 11/1/2002: Announced that Wilks will sell 5 stations to NextMedia Group for $55.5 million.
  • 9/6/2002: Cumulus terminates purchase of WSGW, WCEN-FM, WTCF, WGER, and WTLZ before sale is finalized
  • 7/9/2002: FCC approves sale of 5 stations from Wilks to Cumulus (WSGW, WCEN, WTCF, WGER, WTLZ)
  • 5/7/2002: Announced that Cumulus is purchasing 5 Tri-Cities area stations (WSGW 790-AM, WCEN-FM 94.5, WTCF-FM 100.5, WGER-FM 106.3, and WTLZ-FM 107.1) to Cumulus Broadcasting for $55.6 million from Wilks Broadcasting
  • 7/13/2000: FCC approves sale from Citadel to Wilks
  • 4/27/2000: Announced that WGER-FM 106.3, WTCF-FM 100.5, and WSGW-AM 790 are being sold to Wilks Broadcasting in order to meet station ownership levels in the Tri-Cities.
  • 12/22/1998: FCC approves sale of 62nd Street Broadcasting stations in the Tri-Cities to Citadel.
  • 198x: Format evolves into Adult Contemporary
  • 9/1986: WGER moves to 106.3 as it trades frequencies, formats, and call signs with WIOG-FM which moves to 102.5. The owner wanted WIOG's CHR format to utilize the grandfathered 85,000 watt signal.
  • 1980: Format to Top 40.
  • 19xx: Calls to WIOG, the IOG resembled the '106' dial position. Format is changed to Album Oriented Rock as 'W106'
  • 9/1969: WSBM signs on.

 


 

Transmitter location:

Saginaw County

 

Old logo gallery:

 


 

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