WRIF FM 101.1 Detroit
Slogan/Positioner: Detroit's Home of Rock and Roll; The Riff; Everything That Rocks
Format: Active Rock
Web site: www.wrif.com
E-mail: visit web site
Power/Height/Class: 27,000 watts / 879 feet / B
Broadcasts in digital/HD
- Secondary stream format (HD2): Local Rock
- Secondary stream web site: www.riff2.com
FCC technical information:
More about station:
- Radio Locator coverage area
- FCCInfo.com listing
- Recnet Broadcast Query
- WRIF from Wikipedia
- WRIF from RadioTime.com
- WRIF on Facebook
- Tower photos, thanks Tom Bosscher
- WRIF from DetroitRadioFlashbacks.net
Call Sign History:
- WRIF: 2/14/1971
- WXYZ-FM: sign on, 1/1/1948
Call Sign Origin: After a musical term, guitar rif
On Air Date: January 1, 1948
Owner: Greater Media
Telephone: (248) 547-0101
- 1994: Purchased by Greater Media.
- 12/15/1987: Purchased by Great American Broadcasting.
- 1984: Purchased from ABC by Silver Star Broadcasting.
- 1971: ABC begins chain wide 'Rock-n-stereo' format. Eventually WRIF became a pioneer in the Album Oriented Rock format - though in the 1970's the station often included many songs that would be better considered as 'pop' in its playlists.
- 2/14/1971: Call sign change to WRIF. Legend has it that ABC had meant to put the WRIF calls on FM 94.7 Chicago and that Detroit's 101.1 was to become WDAI (Detroit Auto Industry)- however, if this was a mistake, it was never corrected.
- 1970: Becomes live 'Underground Rock' format.
- 1970: Programming separates completely from AM 1270 and becomes 'Big Boss 101' and 'Love Radio', rock format syndicated from owner ABC. Arthur Penhallow first hired by WXYZ-FM.
- 1/1/1948: On air with 'Background' music and some duplication of WXYZ-AM, owned by ABC.
Oakland County: Near 10 Mile Rd and Northwestern Hwy (Southfield)
Old logo gallery: