Michigan Television Markets

Michigan DMAs

Michigan currently is split into 11 Designated Market Areas for television. 7 of the markets are based from Michigan cities and 4 are from metro areas in other states. Here are the markets and the counties they encompass (2007-08 market ratings noted):

Detroit: Market #11 (9 counties; 1,925,460 TV homes)

  • Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne
    note: was market #10 in 2004-05, #11 in 2005-06 and 2006-07

Grand Rapids-Kalamazoo-Battle Creek: Market #39 (14 counties; 739,640 TV homes)

  • Allegan, Barry, Branch, Calhoun, Ionia, Kalamazoo, Kent, Montcalm, Muskegon, Newaygo, Oceana, Ottawa, St. Joseph, Van Buren
    note: was market #38 in 2004-05, #39 in 2005-06 and 2006-07

Flint-Saginaw-Bay City: Market #66 (13 counties; 469,980 TV homes)

  • Arenac, Bay, Genesee, Gladwin, Gratiot, Huron, Iosco, Isabella, Midland, Ogemaw, Saginaw, Shiawassee, Tuscola
    note: was market #64 in 2004-05, #65 in 2005-06, #66 in 2006-07

Lansing: Market #112 (5 counties; 255,040 TV homes)

  • Clinton, Eaton, Hillsdale, Ingham, Jackson
    note: was market #111 in 2004-05, #110 in 2005-06, #112 in 2006-07

Traverse City-Cadillac: Market #116 (25 counties; 247,690 TV homes)

  • Antrim, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Emmet, Grand Traverse, Kalkaska, Lake, Leelanau, Luce, Mackinaw, Manistee, Mason, Mecosta, Missaukee, Montmorency, Osceola, Oscoda, Otsego, Presque Isle, Roscommon, Wexford
    note: was market #113 in 2004-05, 2005-06, and 2006-07

Marquette: Market #179 (10 counties + 1 in WI; 88,960 TV homes)

  • Alger, Baraga, Delta, Dickinson, Houghton, Iron, Keweenaw, Marquette, Ontonagon, Schoolcraft
    note: was market #177 in 2004-05, #180 in 2005-06, #178 in 2006-07

Alpena: Market #208 (2 counties; 17,510 TV homes)

  • Alcona, Alpena
    note: was market #208 in 2004-05, 2005-06, and 2006-07

Green Bay-Appleton, WI: Market #70 (1 county in MI; 439,940 TV homes)

  • Menominee
    note: was market #69 in 2004-05, 2005-06, and 2006-07

Toledo, OH: Market #72 (1 county in MI; 424,670 TV homes)

  • Lenawee
    note: was market #68 in 2004-05, #70 in 2005-06, #71 in 2006-07

South Bend-Elkhart, IN: Market #89 (2 counties in MI; 337,870 TV homes)

  • Berrien, Cass
    note: was market #87 in 2004-05 and 2005-06, #88 in 2006-07

Duluth, MN-Superior, WI: Market #138 (1 county in MI; 172,350 TV homes)

  • Gogebic
    note: was market #136 in 2004-05, #137 in 2005-06 and 2006-07

Maps of other area TV markets:
- Wisconsin
- Minnesota

 


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