Michigan Television Markets: Michiguide.com

Michigan Television Markets

Michigan DMAs

Michigan currently is split into 11 Designated Market Areas for television. 7 of the markets are based from Michigan cities and 4 are from metro areas in other states. Here are the markets and the counties they encompass (2007-08 market ratings noted):

Detroit: Market #11 (9 counties; 1,925,460 TV homes)

Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne
note: was market #10 in 2004-05, #11 in 2005-06 and 2006-07

Grand Rapids-Kalamazoo-Battle Creek: Market #39 (14 counties; 739,640 TV homes)

Allegan, Barry, Branch, Calhoun, Ionia, Kalamazoo, Kent, Montcalm, Muskegon, Newaygo, Oceana, Ottawa, St. Joseph, Van Buren
note: was market #38 in 2004-05, #39 in 2005-06 and 2006-07

Flint-Saginaw-Bay City: Market #66 (13 counties; 469,980 TV homes)

Arenac, Bay, Genesee, Gladwin, Gratiot, Huron, Iosco, Isabella, Midland, Ogemaw, Saginaw, Shiawassee, Tuscola
note: was market #64 in 2004-05, #65 in 2005-06, #66 in 2006-07

Lansing: Market #112 (5 counties; 255,040 TV homes)

Clinton, Eaton, Hillsdale, Ingham, Jackson
note: was market #111 in 2004-05, #110 in 2005-06, #112 in 2006-07

Traverse City-Cadillac: Market #116 (25 counties; 247,690 TV homes)

Antrim, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Emmet, Grand Traverse, Kalkaska, Lake, Leelanau, Luce, Mackinaw, Manistee, Mason, Mecosta, Missaukee, Montmorency, Osceola, Oscoda, Otsego, Presque Isle, Roscommon, Wexford
note: was market #113 in 2004-05, 2005-06, and 2006-07

Marquette: Market #179 (10 counties + 1 in WI; 88,960 TV homes)

Alger, Baraga, Delta, Dickinson, Houghton, Iron, Keweenaw, Marquette, Ontonagon, Schoolcraft
note: was market #177 in 2004-05, #180 in 2005-06, #178 in 2006-07

Alpena: Market #208 (2 counties; 17,510 TV homes)