Michigan Television Markets

Michigan DMAs

Michigan is split into 11 Designated Market Areas for television. 7 of the markets are based from Michigan cities and 4 are from metro areas in other states. Here are the markets and the counties they encompass (2015-16 market ratings noted):

 

Detroit: Market #13 (9 counties; 1,828,230 TV homes)

  • Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne

 

Grand Rapids-Kalamazoo-Battle Creek: Market #41 (14 counties; 717,990 TV homes)

  • Allegan, Barry, Branch, Calhoun, Ionia, Kalamazoo, Kent, Montcalm, Muskegon, Newaygo, Oceana, Ottawa, St. Joseph, Van Buren

 

Flint-Saginaw-Bay City: Market #71 (13 counties; 427,840 TV homes)

  • Arenac, Bay, Genesee, Gladwin, Gratiot, Huron, Iosco, Isabella, Midland, Ogemaw, Saginaw, Shiawassee, Tuscola

 

Lansing: Market #113 (5 counties; 248,130 TV homes)

  • Clinton, Eaton, Hillsdale, Ingham, Jackson

 

Traverse City-Cadillac: Market #118 (25 counties; 233,640 TV homes)

  • Antrim, Benzie, Charlevoix, Cheboygan, Chippewa, Clare, Crawford, Emmet, Grand Traverse, Kalkaska, Lake, Leelanau, Luce, Mackinaw, Manistee, Mason, Mecosta, Missaukee, Montmorency, Osceola, Oscoda, Otsego, Presque Isle, Roscommon, Wexford

 

Marquette: Market #180 (10 counties + 1 in WI; 82,320 TV homes)

  • Alger, Baraga, Delta, Dickinson, Houghton, Iron, Keweenaw, Marquette, Ontonagon, Schoolcraft

 

Alpena: Market #208 (2 counties; 16,100 TV homes)

  • Alcona, Alpena

 

Green Bay-Appleton, WI: Market #68 (1 county in MI; 443,970 TV homes)

  • Menominee

 

Toledo, OH: Market #77 (1 county in MI; 423,100 TV homes)

  • Lenawee

 

South Bend-Elkhart, IN: Market #96 (2 counties in MI; 310,170 TV homes)

  • Berrien, Cass

 

Duluth, MN-Superior, WI: Market #141 (1 county in MI; 163,560 TV homes)

  • Gogebic

 

 

Maps of other area TV markets:
- Michigan's U.P.
- Wisconsin
- Minnesota


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