WCAR AM 1090 Livonia/Detroit will be the new, full time home of programming from sports ESPN Radio starting tomorrow, February 1st. It's expected the station will lean heavily on ESPN Radio's talk show programming but Sima Birach Jr. says that along with the syndicated fare there will be "local programming that features some of Detroit's iconic sports figures."
The switch will displace a number of syndicated programs currently heard on WCAR, including Imus In The Morning, Kilmeade & Friends, John Gibson, Tom Sullivan, Jim Bohannon and First Light.
Birach Broadcasting purchased the station in 2009 for $1.025 million; since then the programming has gone from brokered religious programming to news/talk and now finally to sports starting tomorrow.
ESPN Radio's weekday talk lineup includes:
- Mike and Mike in the Morning: 6 - 10 a.m. (Mike Greenberg and Mike Golic)
- The Herd: 10 a.m. - 1 p.m. (Colin Cowherd)
- The Scott Van Pelt Show: 1 - 4 p.m.
- The Doug Gottlieb Show: 4 - 7 p.m.
- Hill & Schlereth: 7 - 10 p.m. (Mike Hill and Mark Schlereth)
- SportsCenter Tonight, AllNight, and AM: 10 p.m. - 6 a.m.
ESPN Radio has never had a fulltime home in the Detroit market, some of the programming was last heard on WXYT AM 1270 in 2007.
"Detroit is nationally recognized as one of the top-three sports towns in America, and we are ecstatic to bring the full force of the ESPN brand to Detroit's loyal sports fans," commented Birach Jr. "We're confident we'll serve our listeners with the content they've been longing for."
"ESPN Radio is pleased to partner with Birach Broadcasting to serve Detroit sports fans, among the most passionate in the country," said SVP, Affiliate Sales Sean Breen. "WCAR-1090's vision mirrors ESPN's in providing listeners with the most comprehensive coverage of the national and local daily sports scene. We are eager to bring Mike & Mike, Colin Cowherd and Scott Van Pelt to the great sports marketplace of Detroit."
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