WDVD FM 96.3 Detroit


Slogan/Positioner: Today's Best Hits; 96.3 WDVD

Format: Hot Adult Contemporary

Web site: www.963wdvd.com

E-mail: visit web site

Power/Height/Class: 20,000 watts / 787 feet / B

Broadcasts in digital/HD

  • Secondary stream format (HD2): Alternative Classics, 'Planet 96.3, No longer the only rock alternative'
  • Secondary stream web site:

FCC technical information:

More about station:

Call Sign History:

  • WDVD: 3/14/2001
  • WPLT: 6/30/1997
  • WHYT: 8/16/1982
  • WJR-FM: sign on, 1948

On Air Date: June 1, 1948

Owner: Cumulus Media

Telephone: (313) 871-3030



  • 3/2011: Announced that Cumulus Media is merging/acquiring Citadel Broadcasting in a deal worth billions of dollars. The FCC approves the sale and it closes later in 2011.
  • 6/12/2007: Citadel's acquistion of WJR, WDRQ, and WDVD from Disney/ABC closes.
  • 2/2006: $2.7 billion deal reached between ABC/Disney and Citadel that results in 22 stations nationwide becoming part of Citadel Communications. In Michigan, Citadel will gain control of WJR-AM 760, WDRQ-FM 93.1, and WDVD-FM 96.3 Detroit pending FCC approval and closing. Disney maintains ownership of WFDF.
  • 6/29/2001: New positioner is '96.3 DVD, Today's Best Variety', format moves away from Modern AC to Hot AC
  • Winter 2001: 'Planet' moniker is dropped
  • Summer 2000: Format goes back to 'Modern Hits of the 80's, 90's, and Now' - Modern AC
  • 9/6/1999: Format tweak from 'Modern Hits of the 80's and 90's' to 'Alternative Classics'
  • 1998: Evolution into Gold based Alternative begins - 'Modern Hits of the 80's and 90's'
  • 1997: Change to WPLT call sign to match Planet positioner after 3 years of use
  • 1/1996: Evolution into Alternative format is complete as 'Detroit's New Music Alternative, The Planet'
  • 1994: 'The Planet' positioner is first used. Format begins to evolve into Alternative Rock
  • 1985: Format has become heavily leaning Urban CHR as 96-3 Jamz
  • 1984: CHR format moves towards Urban as 'Power 96'
  • 9/15/1982: WHYT is new call sign, new format is 'Hot Hits'/CHR. Every hour the number 1 song is played at the top of the hour. The first song played under the new format is 'You Dropped a Bomb On Me' by The Gap Band, final song with Beautiful Music format is 'Fly Me to The Moon' by Frank Sinatra. New format was tightly programmed from only the current top 50 songs and used the liner 96 Now along with Hot Hits.
  • by 1973: 'Beautiful Music' Easy Listening format
  • 1969: 'California Radio' format which featured a gold-based hits sound.
  • 6/1/1948: Station is on the air as WJR-FM, simulcasting WJR-AM.



Transmitter location:

Oakland County: Near 8 Mile Rd and Wyoming Ave (Royal Oak Twp)



Old logo gallery:

Some logos courtesy of DetroitRadioFlashbacks.net












Southeast MI | Flint/Tri-Cities | Mid-Michigan | West Michigan

Northern MI | Upper Peninsula | Ontario | Television

TV Markets | FM Radio | LPFM | FM Translators

AM Radio | Sports | Owners | Weather Radio

LPTV | AM TIS | Format Key


Home Page | Contact | Station Listings | History | Links

Search | About | Shop | Sitemap | Weather


Twitter Facebook E-mail Feed