WMAX-FM 96.1 Holland/Grand Rapids


Slogan/Positioner: 96.1 ESPN

Format: Sports

Web site: www.espn961.com

E-mail: visit web site

Power/Height/Class: 50,000 watts / 492 feet / B, directional

Broadcasts in digital/HD

  • Secondary stream format (HD2): Alternative Classics
  • Secondary stream web site:

FCC technical information:

More about station:

Call Sign History:

  • WMAX-FM: 11/16/2005
  • WVTI: 2/21/1997
  • WAKX: 11/21/1994
  • WKEZ: 5/8/1992
  • WYXX: 9/14/1983
  • WHTC-FM: 1961

Call Sign Origin: Max FM (previous format)

On Air Date: 1961

Owner: Clear Channel

Telephone: (616) 451-2551



  • 8/17/2009: Sports format debuts as 96.1 ESPN.
  • 8/7/2009: Alternative rock format is dropped and station begins simulcasting rock format of sister station WBFX-FM 101.3.
  • 2/4/2008: At 10:00am, stunting ends and new format is gold-based Alternative Rock as 'Radio X 96.1'. First song played is Nirvana's "Smells Like Teen Spirit".
  • 1/31/2008: Hot AC format dropped and stunting begins with ticking clock sound along with audio teasers begins with promise of new format intruduction on February 4th. Final song as Max FM was "Closing Time" by Semisonic.
  • 3/19/2007: Format adjusts back to Hot Adult Contemporary but keeps the Max FM name.
  • 10/18/2005: Format change from Hot Adult Contemporary to Classic Hits/Hot AC Hybrid (aka Variety or Adult Hits) as Max FM.
  • 1999: Sale from Goodrich Broadcasting to Clear Channel is completed
  • 8/2/1999: Announced that Clear Channel is acquiring WSNX 104.5 Muskegon and begins LMA. Some DJ's from WVTI shift to WSNX as WVTI transitions to Hot AC format.
  • 1997: Format change to Top 40 as WVTI, using positioner I-96 after interstate freeway that runs through Grand Rapids
  • 1994: Format change to Country as WAKX
  • 1992: Format change Soft Adult Contemporary/Easy Listening as WKEZ
  • 1983: Call sign change to WYXX, format is automated Pop
  • 1961: On air as Full Service WHTC-FM, primarily simulcasting sister station WHTC AM.



Transmitter location:

Ottawa County


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